Beginning in the days leading up to Super Bowl LIX and continuing in March 2025, Pepsi will invite football fans and others to take part in a series of blind taste tests, sampling Pepsi Zero Sugar and Coke Zero. The company is confident the challenge will prove that Pepsi Zero Sugar is better tasting than its competitor. The Pepsi Challenge Activations: New Orleans Super Bowl Weekend Kickoff (February 6-9): The Pepsi Challenge begins at the “Chips and Sips Quarter” in New Orleans, located at 500 Decatur Street. Fans will take part in the ultimate taste showdown by blindly sampling Pepsi Zero Sugar and Coke Zero Sugar. Starting Feb. 6, Pepsi Zero Sugar and Coke Zero Sugar will go head-to-head in a battle of the colas. The first week of events will kick off in New Orleans ahead of Super Bowl LIX. Fans can stop by the “Chips and Sips Quarter” where they can participate in a blind taste test, score prizes, and explore other PepsiCo-owned brands. Are you ready for a Taste of the 2025 Super Bowl this season? Find some of our latest products like Mtn Dew Baja Blast, Doritos Golden Sriracha, and other fan favorites to really WOW your tailgate crew this big game - or find some of your all-time classic sideliners like Pepsi Zero, Lay's, Gatorade, PopCorners, Tostitos, and more to keep your crew fueled up and cheering on. The PEPSI CHALLENGE is back. This time, proving that PEPSI Zero Sugar tastes better and is more refreshing than Coke Zero Sugar. We’re kicking off the challenge at Super Bowl LIX in New Orleans and will continue the fun in March when we embark on a tour across the country. Pepsi's Hosting a Free Super Bowl Food Festival in New Orleans With the Perfect Drink Menu. 2025. Close. Photo: Courtesy of PepsiCo. Get ready to laissez les bon temps rouler. That’s why brands are willing to invest upwards of $8 million for a commercial to run on Fox’s 2025 Super Bowl broadcast that will simultaneously air on Fox’s Tubi streaming service. Pepsi is rolling out three exclusive beverages at its free Super Bowl-themed food festival in New Orleans, aiming to blend local flavors with its signature sodas. 2025. The festival is held at THE ULTIMATE SEAFOOD SHOWDOWN AT THE PEPSI SUPER BOWL BOIL (Friday, February 7, 12-2 PM CT) The Pepsi Super Bowl Boil, a tailgate-style seafood showdown, invites fans to watch two of the city’s favorite seafood boil restaurants battle for the title of Pepsi Super Bowl Boil Champion. More than a competition, the Pepsi Super Bowl Boil is a Between the Pepsi NOLA Eats Fest and the Pepsi Super Bowl Boil seafood competition, fans will get the chance to try more than 20 dishes from ten NOLA restaurants, paired with their favorite Pepsi Kendrick Lamar performs in the Pepsi Halftime Show during NFL Super Bowl LVI on February 13, 2022 in Inglewood, California. Cooper Neill/Getty Pepsi Super Bowl LIX Sweepstakes Prize. One grand prize winner will win a trip for two to attend Super Bowl LIX on February 9, 2025, in New Orleans, LA, including: Round-trip economy air transportation for two from a major airport near the winner’s home. Two nights' hotel accommodations; $750 for ground transportation; Two tickets to Super Here's a breakdown of the hottest Super Bowl 2025 events in New Orleans featuring A-list performances by Post Malone, Jelly Roll, Cardi B and more. When is Pepsi NOLA Eats Fest 2025? Pepsi Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl tbonvoy.coee pslix/EN Eligibility: The Marriott Bonvoy and Pepsi Epic Super Bowl Weekend in New Orleans Sweepstakes (the "Sweepstakes") is open to Marriott Bonvoy® members who are legal residents of the fifty (50) U.S./D.C., who are at least 21 years old as of date of entry If you’re in town this weekend for Super Bowl LIX or are a local looking for something fun to do, the Pepsi NOLA Eats Festival is just one of the many events taking place in New Orleans this 1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 2025 Super Bowl Commercials. As the 2025 Super Bowl approaches, fans and marketers alike are gearing up for another exciting round of unforgettable commercials. From returning brands to fresh campaigns, the upcoming ads are sure to deliver the same level of excitement, humor, and creativity that make Super Bowl commercials a staple of the event. The Chiefs also beat the 49ers for Super Bowl LIV in 2020 and the Minnesota Vikings for Super Bowl IV in 1970. The Eagles, meanwhile, previously won Super Bowl LII in 2018 against the New England Patriots. Super Bowl Greatest Commercials: Funniest of All-Time, hosted by Nate Burleson and Daniela Ruah, premieres tonight at 9 p.m. ET on CBS. The
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