Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 | |
 |  |
From food festivities to social good–motivated events, a variety of brands are leaning into the experiential marketing boom and taking their efforts to the ground. “Our target is to have a bigger event than the Super Bowl,” Nick Kelly, head of partnerships at Verizon, told Marketing Brew. “Super Bowl is at 70-some-thousand. The Super Bowl showcases creativity and boldness, but it also underscores the importance of effectiveness. The key to successful Super Bowl advertising lies in resonating deeply with consumers. Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans. Super Bowl 2025 brand social media strategies: X, TikTok, Instagram, Snap As 2025 approaches, Super Bowl marketing strategies are rapidly transforming, balancing traditional advertising with the latest technological innovations. Known as the most viewed sporting spectacle in the United States, the Super Bowl provides an unparalleled platform for brands to flex their creative muscles, engage with a broad spectrum of “Super Bowl 2025 campaigns will leverage AI to deliver interactive, real-time ad experiences that evolve with the audience, seamlessly integrating second-screen engagement through gamified apps and social media, driving a surge in first-party data collection from polls, games, and exclusive offers, which in turn will heighten the need for The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] It isn’t easy to think of a more exciting day for marketing pros than the Super Bowl. This national event reaches nearly every American home. In 2024, over 123 million viewers watched the Kansas City Chiefs emerge victorious against the San Fransico 49ers, making it not only the most watched Super Bowl in history, but also the most popular TV The Super Bowl 2025, set to take place on February 9, 2025, in New Orleans at the iconic Caesars Superdome, is shaping up to be a pivotal event not only for football fans but also for businesses aiming to redefine marketing and engagement strategies. As the most-watched annual sporting event in the United States, the Super Bowl offers a unique Ongoing updates of the latest Super Bowl 2025 commercials. Turn 2024 Marketing Challenges Into 2025 Wins Wednesday, February 5, 2024; A Playbook for First-Time CTV Advertisers Thursday, Understanding the Super Bowl Marketing Strategy. In today’s competitive landscape, a well-defined Super Bowl Marketing Strategy is essential for brands hoping to capitalize on the unique cultural phenomenon surrounding the event. To engage audiences effectively, brands must weave together storytelling, emotional resonance, and memorable branding. The Super Bowl is a rare moment when consumers and advertisers alike celebrate brand marketing, and often directors and chief marketing officers receive the bulk of the star treatment for creating In 2025, the impact of social media dynamics, use of humor and immersive experiences, rise of new brands and integration of AI will take center stage. We spoke with Nicole Greene, VP, Analyst, in the Gartner Marketing practice to explore some of the advertising trends emerging in the lead-up to the Super Bowl and their broader implications. Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country Nevertheless, the NFL objects to any unlicensed third-party advertising that refers to the Super Bowl.® For example, the use in advertising of taglines such as “Stock Up for the Super Bowl” for beer or snacks or “Get the Best View of the Super Bowl” for big-screen TVs has routinely led to the prompt issuance of cease-and-desist letters The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] Forget the hankies, bring the slapstick, say ad mavens who expect a non-controversial crop of ads in Super Bowl 59. Turn 2024 Marketing Challenges Into 2025 Wins Wednesday, February 5, 2024; The Super Bowl moment begins a yearlong, multi-channel marketing campaign in the U.S. across television, over-the-top (OTT) services, YouTube, out-of-home, social media and influencer marketing. The campaign, featuring Goggins, will continue highlighting GoDaddy Airo ® as the ultimate small business partner. On Sunday, February 9, NFL fans worldwide will gather for camaraderie and good times while watching Super Bowl 2025. Whether rooting for the Kansas City Chiefs or the Philadelphia Eagles, fandom has mental health benefits, according to Dr. Stephen Reysen, associate professor of psychology at East Texas A&M University. For Super Bowl 2025, brands such as Hellmann’s, Instacart and Abercrombie & Fitch are going beyond traditional influencer posts, leveraging brand activations, exclusive parties and experiential
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |