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Published: 2:12 PM MST February 5, 2025 Updated: 6:18 AM MST February 6, 2025 However, the real value of the Super Bowl halftime show lies in its unprecedented exposure. The 2024 performance In a statement to The Independent, an NFL rep confirmed in 2025 that the league "covers all costs associated with the show and does pay the halftime performers’ union scale." Those costs Wild, but true. Historically, the NFL doesn't pay Super Bowl halftime performers, but that's because the coveted 13-minute slot is essentially A) a free concert smack in the middle of a football The 2025 Super Bowl halftime show will be performed by Kendrick Lamar and will Promotion for the artist and their music usually ramps up in the weeks leading up to the Super Bowl halftime show. Kendrick Lamar is set to headline the upcoming 2025 Super Bowl halftime show alongside SZA, but the rapper will not be taking home a fee for his performance Rapper Kendrick Lamar is gearing up to give one of his biggest career performances at the 2025 Super Bowl. The 37-year-old rapper has been tapped to headline this year’s NFL championship halftime show, where he will be joined by his longtime collaborator and R&B star SZA. And while many might (understandably) assume Lamar would be getting a Kendrick Lamar has been tapped to perform the 2025 Super Bowl halftime (Getty Images) For instance, Rihanna saw a massive surge in music sales and streams, as well as Fenty Beauty sales, following The NFL does pay for all the expenses surrounding the performance, however, Who will perform with Kendrick Lamar in the 2025 Super Bowl halftime show? The exposure given to halftime performers, playing in front of more than 80,000 fans inside New Orleans’ Superdome and more than 100 million across the country on TV, is why the Super Bowl is There were plenty of directions the NFL could have gone in to figure out its Chiefs-Eagles Super Bowl 59 halftime performer. The spectacle, held smack dab in the middle of America's biggest annual Apple Music Super Bowl LIX Halftime Show performer Kendrick Lamar speaks during a news conference, Thursday, Feb. 6, 2025, in New Orleans ahead of the NFL Super Bowl 59 football game between the Kendrick Lamar will take center stage for the 2025 Super Bowl halftime show, marking his second appearance at the NFL’s biggest event. The Los Angeles-based rapper previously performed alongside The 2025 Super Bowl halftime show will be performed by Kendrick Lamar and will Promotion for the artist and their music usually ramps up in the weeks leading up to the Super Bowl halftime show. According to a Sports Illustrated report, Usher was paid "$671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl." Still, "the halftime show at Hip-hop superstar Kendrick Lamar will headline the Apple Music Super Bowl LIX Halftime Show at New Orleans' Caesars Superdome on February 9, 2025. SZA will appear as a special guest and fans are beyond excited. The show marks Apple Music's third year producing the halftime performance, bringing t The Super Bowl halftime show is essentially the biggest concert of the year. Sure, it might top out at just 15 minutes or so, but there’s no event with more eyeballs on it than the Super Bowl. Kendrick Lamar is set to headline the upcoming 2025 Super Bowl halftime show alongside SZA, but the rapper will not be taking home a fee for his performance Kansas City Chiefs quarterback Patrick Mahomes (15) celebrates after defeating the Buffalo Bills in the AFC Championship NFL football game, Sunday, Jan. 26, 2025, in Kansas City, Mo. (AP Photo/Ed After her stunning 2023 Super Bowl halftime show, Rihanna saw a significant increase in her music and Fenty Beauty brand sales. Immediately following the live event, the Umbrella singer's tracks experienced a staggering 640 percent surge on Spotify.
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