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Media and entertainment brands: According to Campaign US, Paramount purchased 40% of Sphere’s inventory leading up to the Super Bowl, running ads for Paramount+, Pluto TV, CBS Sports, and Nickelodeon. Verizon, meanwhile, turned Sphere into a branded football helmet as part of its pregame strategy. The Las Vegas Sphere has brought new relevance to out-of-home advertising around the Super Bowl, as numerous brands are flocking to the venue’s giant digital billboard to draw off interest in The days of secretive Super Bowl ads are long gone, with many brands releasing teasers or even their full Super Bowl spots in the days and weeks leading up to the game. Comscore found that 88% of adults ages 18–49 saw at least one 2023 Super Bowl ad on YouTube, compared to the 68% who said they saw it on linear TV. Super Bowl-related Sphere ads begin on February 5 and run through game day. In between ads, the Sphere will splice in Super Bowl-themed art from street artists, all 57 Super Bowl rings, a countdown clock leading up to kick-off on Sunday, a welcome visual for those traveling to Vegas and other graphics related to the matchup between the Kansas Reports have pegged Sphere ads for Super Bowl week as running between $1M to $2M, with prices “rising the closer the buys are to game day” on Feb. 11. By comparison, 30-second Super Bowl ads are going for about $7M (AD AGE, 2/1). UPPING THE ANTE: VARIETY’s Brian Steinberg noted many top marketers try to add to their Super Bowl advertising efforts by “staging elaborate events around the city hosting the event,” but in 2024, many of them “seem to be trying to raise things by several notches.” Bud Light yesterday advertised on the Sphere with a new video that According to an industry source—per the media insider website Campaign US—advertising on the Vegas Sphere during Super Bowl week will run between $1 million and $2 million, and get even more The Super Bowl 2024 acts as a catalyst, setting the stage for a continuous and dynamic role for the Sphere within the advertising arena. Beyond the expectation of unprecedented revenue during the Super Bowl, brand marketers are urged to view the Sphere not merely as a momentary spectacle but as an enduring platform for their creative expressions. Advertising on the Sphere Las Vegas during this year’s Super Bowl final will cost up to $2m. Only two brands will appear on the Sphere’s exosphere on the day of the final, which takes place in Las Vegas on 11 February. The game-day takeover will last for about 12 hours. Campaign last month reported that Sphere ads for Super Bowl week were running between $1 million to $2 million, with prices rising the closer the buys are to game day on Feb. 11. By comparison, 30 A ne report says for advertising on Las Vegas Sphere ahead of Super Bowl LVIII will run between $1 million and as high as $2 million. The Sphere stands at a whopping 366 feet tall with an exterior sizing 580,000 square feet and boasts 1.2 million LED lights. With the Super Bowl quickly approaching, many business might be considering taking out an ad to be shown on the Sphere, but it comes at a cost. The brand’s 25th-ever Big Game ad, “Abduction” rewards its creators with $1 million in prize money and an all-expenses-paid trip to New Orleans, where they’ll celebrate with fellow football fans during the Super Bowl weekend. How much do Super Bowl Sphere ads cost? Citing industry sources, the business magazine Campaign says companies are paying between $1 million and $2 million per 12 hours of Sphere screen time, with In particular, to these stocks that have seen prior Super Bowl boosts, as other companies move to The Sphere for more consistent gains. Anheuser Busch Inbev NV (NYSE: BUD) In early April 2023, this beer conglomerate picked transgender activist Dylan Mulvaney as the brand ambassador for Bud Light. A few weeks later, the first “Sphere Experience” bowed at the venue. Director Darren Aronofsky’s “Postcard from Earth” debuted. A 55-minute film showcasing eye-popping visuals of the planet, and utilizing some of the venue’s party tricks, “Postcard from Earth” runs regularly at Sphere. Super Bowl XXI, 1987, New York Giants It’s a bird, it’s a plane — no, it’s just a big announcement that U2 will perform at the all-new MSG Sphere in Las Vegas later this fall. The Irish rockers announced their “U2:UV Achtung Baby Live at the Sphere” residency with a commercial during the Super Bowl, depicting a baby’s head floating in a giant sphere over the Vegas strip before saying the word “achtung.” The Sphere upped its prices for the Super Bowl. MSG and Sphere Entertainment are charging brands a small fortune to be featured on the exosphere during the week of the big game. According to Brandon Doerrer of Campaign US, an industry source indicated that it will cost somewhere between $1 and $2 million. Super Bowl Week in Las Vegas officially kicks off tomorrow, as does a slate of custom Exosphere content that will run throughout the week. Working in collaboration with the NFL, Sphere will A man was detained Wednesday after he scaled the 366-foot-high, 516-foot-wide Sphere in Las Vegas days before the city hosts Super Bowl LVIII, the city's Metropolitan Police Department said.
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Photos from events, contest for the best costume, videos from master classes.
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