rihanna super bowl marketing jennifer lopez super bowl half time

3 Takeaways From Rihanna’s Marketing Campaign for the Super Bowl. Depending on your business goals, a successful marketing campaign can help you raise brand awareness, drive traffic, or build an engaged community. And Rihanna’s Super Bowl strategy checked all the boxes, as it combined her music, beauty, and fashion brands to: By Dana Baasiri. Rihanna’s 2023 Super Bowl Halftime Performance will go down in history as a masterclass in innovative marketing. On Sunday, the grammy-winning artist graced the stage at one of the most watched, televised events of the year and used it as an opportunity to promote her multi-billion dollar empire of brands resulting in a major boost of awareness and revenue. Rihanna’s business ventures and music career were largely siloed — until now. Back in September, it was announced Rihanna would be headlining the Super Bowl LVII halftime show, signaling her return to music after a six-year hiatus. As kickoff approaches, we’re seeing Rihanna use her family of brands to promote the upcoming performance. Solely based on metrics, Rihanna's promotion of Fenty Beauty at the Super Bowl halftime show was a huge success, with her clever marketing tactics leading to record-breaking Earned Media Value (EMV) in February, and contributing to a notable increase for Savage x Fenty. When Rihanna graced the stage of the Super Bowl half-time show on Sunday 12 February, she got more than just her fanbase talking. Many marketing professionals have praised how the popstar-turned The average cost of a 30-second Super Bowl marketing commercial is $7 million US but when there are 113 million people watching, and at its highest count in six years, it’s well worth it. Due to this, an interesting culture around the Super Bowl has evolved. There is the game, there is the halftime show, and there are the commercials. “The Super Bowl halftime show is probably the most valuable 12 minutes of media in the world,” says Myhren. “ What we wanted to do is take that 12 minutes and stretch it out into many weeks Savage X, Rihanna’s clothing/lingerie brand, got its own boost during the Super Bowl as the Fenty off-shoot launched a “Game Day Drop” campaign, riding on the heels of the halftime hype, spending $55k, and $3.9M total spend between January 1st and February 20th – a 50% increase from their ad spend during the same time period last year The Rihanna Super Bowl show and her Savage-Fenty marketing campaign are two prime examples of how to create an attention-grabbing marketing and sales campaign and stamp your brand in the brains of In just a few seconds, Rihanna managed to showcase her Fenty Beauty product, leaving a significant impact and redefining the concept of a cost-effective Super Bowl ad. Let’s dive into the marketing lessons we can learn from this remarkable moment. Lesson 1: The Power of Perfect Product Placement. As Rihanna sang to one of her hits “All Of Ever since Rihanna announced her Super Bowl 57 plans, Fenty has been carefully knitting itself into the discourse, offering a masterclass in marketing in the process. Welcome to the Fenty Bowl How Rihanna’s Fenty was Super Bowl 2023's big marketing winner Singer’s half-time performance built buzz for both her beauty and lingerie brands By Adrianne Pasquarelli . The halftime show product placement was a savvy—cheeky even—rebuff of the traditional Super Bowl commercial. The lore of Super Bowl ads is almost as well-known as the game itself—since the 1980s, these commercial spots have been highly sought after, and a 30-second spot reportedly cost participating brands, such as Doritos, Pepsi and Uber Super Bowl LVII revealed that a staggering 188.7 million viewers tuned into Rihanna’s halftime show, illustrating that significant attention is given to commercial breaks, attracting roughly one-third of viewers who are primarily interested in the ads and performances. Rihanna performed during halftime of the 2023 NFL LVII Super Bowl. She touched up her own makeup using this exact product from Fenty Beauty. It’s about the nature of exposure. If you remember the Rihanna Super Bowl show, she stopped in the middle of her performance and dabbed herself with her makeup. That’s huge for Fenty Brand. The Tuesday following that Super Bowl I was showing clips of that in my market strategy class and my digital marketing class. After her 2023 Super Bowl LVII performance, Rihanna’s music streams spiked 600%, showcasing the event’s influence on the entertainment industry. Takeaways for DECA Members. The Super Bowl teaches important lessons in marketing, money management and planning. Immediately following the Super Bowl show, she sent out an email to her subscribers, teasing the new collection and offering them a first look at the pieces. By using real-time marketing, the Rihanna marketing campaign was able to capitalize on the excitement and buzz generated by her performance and drive sales for her brand. Never one to miss a marketing trick (or hold back on sharing a make-up tip), Rihanna whipped out her Fenty Beauty Invisimatte Instant Setting & Blotting Powder during her Super Bowl For artists, performing at the Super Bowl halftime show is a once-in-a-lifetime marketing opportunity. 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rihanna super bowl marketing jennifer lopez super bowl half time
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