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The prices for 30-second regional Super Bowl ads differ based on DMA, but can generally range from about $50,000 in some smaller cities to about $1.4 million in major markets like Chicago, New York, and San Francisco, according to Miaritis. Target practice. Beyond cost savings, there are other merits to regional Super Bowl buys. Regional Super Bowl ads can cost from about $50,000 in some smaller cities to about $1.4 million in major markets like Chicago, New York, and San Francisco, a marketer who's worked on regional Back during Super Bowl XXXVI, played in 2002 between the New England Patriots and the St. Louis Rams, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 – $55,000; Super Bowl 4, 1970 – $78,200; 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper than 2024, get in for under $3,000 The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S. dollars) [Graph], The Guardian, January 29, 2025. [Online]. A 30-second commercial during Super Bowl 58 costs $7 million. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500 Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television This year’s Super Bowl will stream live on Tubi, the first time the Big Game will be available on a free ad-supported streaming platform. The Fox-owned streamer’s coverage presents a unique Super Bowl 57 Regional Ad Roundup: Budweiser, Dogfish Head, Oikos and More which is ranked 137 out of 210—the brewery’s 30-second spot will cost just $7,000. The ad pokes fun at Big Game Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country State Farm, which won last year’s USA Today Super Bowl Ad Meter, reprised its Super Bowl spot from earlier in the broadcast, cut down to a 30-second version from the 60-second spot that ran Super Bowl ads are among the most watched and most memorable television spots every year. When Fox airs Super Bowl LVII on Sunday, February 12, it is expected to attract an estimated 100 million viewers, with millions of them tuning in just for the commercials. Rochester's largest employers hope to get big exposure with Super Bowl ads set to appear locally. Local advertisers can expect to pay roughly $30,000 for a 30-second spot, according to local agency. A bit of history: According to Business Insider, ad spots for the first Super Bowl in 1967 cost $37,500 — about $338,000 in current dollars. The average price tag hit $1 million by the mid-90s. The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] Check back here often to see the latest entries and news from the Super Bowl front. We’ll also have regional and activation roundups as news comes in. Explore ADWEEK’s complete list of Super What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time.
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