Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials AD METER 2025: Sign up to rate all the commercials from the big game! 2002: Bud Light, "Romantic evening goes awry with satin sheets" 2001: Bud Light, "Cedric's dream date goes awry" Ad Meter panelists were tasked with voting on all 51 commercials from Super Bowl Sunday, rating them on a scale from 1 to 10. Below are complete results in order of average score. This is going to be one of those polarizing ads, one where half the people at your Super Bowl party are laughing at it and half are saying "I don't get it." Which means it's a good one. More weird A look at the top Super Bowl ads, and those that missed the mark 05:10. As the Kansas City Chiefs took on the San Francisco 49ers in Sunday's Super Bowl thriller, some of the world's top brands Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers and athletes" (8.17) 1991: Diet Pepsi, "New jingle spreads around the world" (8.52) Here are the top 5 Super Bowl commercials from 2024 5. NFL: ‘Born to Play’ Score: 6.23. A boy in Accra, Ghana, named Kwesi imagines he’s playing football with NFL stars on his way to school. The star-studded commercials during Super Bowl 2024 saw halftime show star Usher (who delivered a knockout set featuring Alicia Keys, H.E.R., Lil Jon, Ludacris, will.i.am and Jermaine Dupri) cameo Christopher Walken makes fun of people making fun of Christopher Walken, with a cameo performance by the Super Bowl halftime star Usher. As always, he walks the walk. Mountain Dew From National Anthem performances to celebrity spotting to huge halftime shows, the Super Bowl is a massive money-making (and big-spending) operation. And then there are the Super Bowl commercials. In 2025, a 30-second commercial during the Super Bowl costs around $7-8 million, with pre and post-game ads running between $4-4.5 million. USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most expensive ad showcase on American television. From National Anthem performances to celebrity spotting to huge halftime shows, the Super Bowl is a massive money-making (and big-spending) operation. And then there are the Super Bowl commercials. In 2025, a 30-second commercial during the Super Bowl costs around $7-8 million, with pre and post-game ads running between $4-4.5 million. It's an inspired giveaway: DoorDash will provide all of the items in every Super Bowl commercial to one lucky winner, including a 2024 BMW All-Electric i5, chicken wings from Popeyes for 150-plus Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Ongoing updates of the latest Super Bowl 2025 commercials. Here Are the Cable News Ratings for January 2025; Ticker: Norah O’Donnell Signs off From the CBS Evening News; Super Bowl television ratings have traditionally been high. Ads cost between $170,000 and $200,000 for the 2015 game, and between $150,000 and $200,000 for the The top 10 Super Bowl 57 commercials, according to USA TODAY Ad Meter. The 5 lowest-rated Super Bowl 57 commercials, according to USA TODAY Ad Meter. The Voice of the Next Generation: The Brandcenter at VCU weighs in on the Ad Meter ratings
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |