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In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until NFL Playoff viewership is down compared to one year ago. What does that mean for this year's Super Bowl ratings? while Super Bowl viewership was higher in 2023 than 2022 Divisional and Wild In total, year-over-year viewership was up 7.4% from 2023. “We are excited to work with the NFL, CBS, Paramount+, Nickelodeon and Univision to capture the full breadth of audience engagement for this record breaking Super Bowl,” said Nielsen CEO Karthik Rao. The record-breaking Super Bowl capped a strong season for the NFL, which had already blown past viewership records in the weeks leading up to its epic conclusion at Allegiant Stadium, with the NFC Nickelodeon’s kids-centric broadcast, the first alternate feed of a Super Bowl, averaged 1.2 million. The NFL playoffs averaged 38.5 million viewers the first three weekends, a 9% increase over last year. That followed a regular season that averaged 17.9 million, tied for the second highest since averages were first tracked in 1995. ___ The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers There's a new Super Bowl TV ratings record, as an average of 120.3 million viewers tuned in on CBS to watch the Chiefs beat the 49ers. According to the custom survey, Super Bowl LVIII on Feb. 11 reached approximately 210 million viewers – nearly 2/3 of Americans – across CBS Television Network, Paramount+, Nickelodeon The National Football League championship averaged 120.3 million viewers on CBS , opens new tab alone on Sunday, topping last year's audience for the Super Bowl, which drew a record 115.1 million NFL recorded an international viewership of 62.5 million in 2023 for the Super Bowl. This figure excluded the domestic viewership of 123.4 million viewers in the United States. Of the recorded international viewers in 2023, 24.1 million viewers were from Mexico, the highest viewership recorded since the game began and a 5% increase compared to Even more viewers showed up for Rihanna's performance in the Apple Music Super Bowl Halftime Show, which drew an average of 118.7 million viewers across TV and digital platforms, per FOX. NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week The Pepsi Super Bowl LVI Halftime Show averaged 103.4 million viewers from 8:15 to 8:30 p.m. ET, and Telemundo's first-ever Spanish-language Super Bowl broadcast averaged 1.9 million sets of eyeballs. China: Live streaming audience of 6.2 million unique viewers, up 43% year-on-year and the most watched Super Bowl in the last 6 years. NFL Game Pass International: Total number of viewers The “NFL ON CBS" scored the most-watched regular season since the NFL returned to CBS in 1998 as well as the Network's best postseason viewership since 1998. Most-Streamed Super Bowl Ever. Super Bowl LVIII is the most-streamed Super Bowl in history led by a record-setting audience on Paramount+. Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). The NFL-commissioned survey, which examined viewing in group settings and out-of-home, found that 60% of people in the United States watched Super Bowl LVII. NFL Super Bowl halftime show viewers in the U.S. 2024 ; Basic Statistic Super Bowl TV ratings in the U.S. 1990-2024; Premium Statistic The last two Super Bowl's have set audience records, averaging 123.7 million viewers last year. This season NFL regular season and postseaon ratings have dropped
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