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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Super Bowl LIV on Fox in 2020 opened up this decade amidst the emergence of COVID-19 pandemic at the time and saw significant ratings improvement from the 2 previous Super Bowl editions, but suffered lower ratings the year after, [75] with an average of 91.63 million alone on CBS - the lowest since 2006. In 2022, with the resumption of full The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four Super Bowl. Year. Teams. Total Average Viewers. Network(s) Super Bowl LVIII. 2024. Kansas City Chiefs vs. San Francisco 49ers. 123,714,000. CBS, Univision The average viewership number for this Super Bowl was 114,810,000. The air date for Super Bowl XLIX was on February 1, 2015. 2. Super Bowl LVII: Kansas City Chiefs vs Philadelphia Eagles. Super Bowl LVII was aired on FOX. While the Chiefs and Eagles will square off in this year’s Super Bowl, they also faced each other two years ago in the Super Bowl television ratings and shares, including network (both NBC and CBS televised the first Super Bowl). The rating represents the percentage of televisions tuned in to a program. The share is the percentage of televisions on at the time that watched: In 2024, Super Bowl LVII between the Kansas City Chiefs and the San Francisco 49ers achieved a TV rating of 42.1, up from the all-time low of 36.9 two years prior. San Francisco 49ers fans celebrate a touchdown as they watch the Super Bowl 58 NFL football game against the Kansas City Chiefs from a pool on top of the Circa Resort and Casino, Sunday, Feb. 11 So, while Chiefs-Eagles had the most views at 114.21 million, the highest-rated Super Bowl remains the 49ers-Bengals, when the ratings set a Super Bowl record of 49.1, indicating 49.1 percent of The NFL reported that 62.5 million people outside of the United States watched the 2024 Super Bowl LVIII between the San Francisco 49ers and Kansas City Chiefs — a 10% increase over 2023's 2025 NFL Playoff Viewership Decline. This year’s NFL playoffs have struggled to match last season’s record-breaking viewership. The Wild Card Round saw a 6% decline, the Divisional Round NFL recorded an international viewership of 62.5 million in 2023 for the Super Bowl. This figure excluded the domestic viewership of 123.4 million viewers in the United States. Of the recorded international viewers in 2023, 24.1 million viewers were from Mexico, the highest viewership recorded since the game began and a 5% increase compared to The last two Super Bowl's have set audience records, averaging 123.7 million viewers last year. This season NFL regular season and postseaon ratings have dropped In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar Super Bowl LVI cracked the 100-million viewer mark in a turnaround from viewership of last year's big game, marking a strong finish to an NFL postseason rife with late-game drama and thrilling Nielsen's expansion of out-of-home viewing to cover 100% of the U.S. population (up from 66% last year) may have a big Super Bowl impact. NFL Ratings By Andrew Bucholtz on 02/03/2025 02/03/2025. The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers > Super Bowl Standings. Full Site Menu. Return to Top; Pro Football Hall of Fame, AP NFL MVP, Pro Bowl Frivolities. Players who played for multiple teams, At first glance, Super Bowl Sunday’s lineup of brands and celebrities touting them to a global audience looks standard. Viewers tuning into the Feb. 9 game on Fox will be greeted by the usual
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