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Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. We don't even know who's playing in the big game yet, but 2025 Super Bowl commercials are already trickling in online.. Super Bowl LIX is on Feb. 9, but those of us (i.e., Jets fans) who watch the Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025 The State of CTV Thursday, February 20, 2025 Adweek is the leading source of news and insight serving the brand marketing ecosystem. Watch all of the best 2025 Super Bowl commercials, including ads featuring Matt Damon, Ben Affleck, and more. Best Super Bowl commercials: Billy Crystal stars with Meg Ryan in a Big Game ad for USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl First-timer Instacart joins DoorDash and Uber Eats and a battle between food delivery services during the game. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Pillsbury Doughboy. Millions are expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Last year’s game, which saw the The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the most-watched program in U.S. history, averaging 123.7 million viewers—and a significant chunk of These companies got the most bang for their buck with the most memorable Super Bowl ads January 31, 2025; Is Dunkin' also plotting a 'three-peat' for this year's Super Bowl? - The Boston Globe January 31, 2025; Super Bowl ads hit record $8 million - The American Bazaar January 31, 2025 'Google Workspace with Gemini' getting 50 local small The Super Bowl is a rare moment when consumers and advertisers alike celebrate brand marketing, and often directors and chief marketing officers receive the bulk of the star treatment for creating Google Bets That Super Bowl Can Turbocharge Gemini AI Business. The tech giant has a national spot about a man using Gemini AI to help prepare for an interview, and is buying 50 local ads in 50 A recent Harris Poll examined the viewership expectations for Super Bowl advertisers in 2025; the organization found that 72% of those surveyed said they plan to watch the Big Game on Sunday, an Super Bowl LIX. Say hello to 2025’s star-studded Super Bowl ads: discover which ones you can already watch Ahead of the Chiefs vs the Eagles, some of the celebrity-stuffed commercials for Super With all due respect to the rest of the sporting world, all eyes will be on the Kansas City Chiefs and Philadelphia Eagles in Super Bowl LIX from New Orleans on Sunday, Feb. 9. In order to be at Super Bowl 59 could be the most-watched game ever, with some viewers tuning in just for the commercials. Brands are already teasing fans ahead to the game day and saying you can expect major star The Triumphant Return of Budweiser's Clydesdales to Super Bowl 2025. The majestic Budweiser Clydesdale horses, icons of the beer brand, have been a constant presence in Super Bowl ads since 1975, with a notable exception in 2021 when they stepped aside to promote COVID-19 vaccination.
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