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Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. How much do Super Bowl commercials cost in 2025? A lot. A 30-second spot during Super Bowl LIX will cost about $8 million, a new record. The Associated Press reports Fox, which is broadcasting The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it. Super Bowl 59, 2025 – $7 million, with some brands State Farm, which won last year’s USA Today Super Bowl Ad Meter, reprised its Super Bowl spot from earlier in the broadcast, cut down to a 30-second version from the 60-second spot that ran The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. The Super Bowl has long been the ultimate showcase for brands to captivate a global audience with creativity, spectacle, and emotional resonance. Super Bowl LIX, set to kick off on February 9, 2025, promises another round of groundbreaking ads from industry giants and innovative newcomers. With just days until Super Bowl LIX -- and the most expensive commercials of the year -- here is a look at every teaser that's been released ahead of Eagles vs. Chiefs. The most expensive ads in Super Bowl history both came in 2019: Google and Amazon each spent $16.8 million. Google’s ad was an emotional spot centered around an elderly man trying to hold on to Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025 The State of CTV Thursday, February 20, 2025 Adweek is the leading source of news and insight serving the brand marketing ecosystem. Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States. As of publication, the cheapest available Super Bowl ticket is just $2,523. Super Bowl LIX tickets. Some 2025 Super Bowl tickets are still available on most major resale sites including StubHub, SeatGeek, Vivid and Ticketmaster. Shop Super Bowl LIX tickets Cheapest Super Bowl tickets. On Thursday, Feb. 6, Vivid has the cheapest Super Bowl The 10 Most Expensive Super Bowl Ads Ever, Ranked The 2025 Super Bowl is around the corner, and companies are prepared to shell out tons of money to advertise during the big game. Every year The 10 Most Expensive Super Bowl Ads Ever, Ranked The 2025 Super Bowl is around the corner, and companies are prepared to shell out tons of money to advertise during the big game. Every year USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. One thing is certain: No matter which team wins Super Bowl LIX, the big game will be remembered for the ads. What were the most impactful Super Bowl ads of all time? We ranked the best of the best and rounded up the top 20 Super Bowl commercials in history. Read the blog here. Marketer Takeaways. As always, star power sells—but with a twist Here is a look at are the top 10 most expensive Super Bowl ads that left a lasting impression on viewers. Related: Super Bowl 2025: date, time, halftime show and everything you need to know; If you haven't already heard, Super Bowl LIX is rapidly approaching. The NFL's championship game is scheduled for Sunday evening, and it promises to be a The Super Bowl is big business, and along with the game, major companies are shelling out hefty bags for Big Game ads.Some of rap's most well-known names are making cameos in these expensive promos.
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