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Lamar sat for a rare interview during the Apple Music Super Bowl press conference on Thursday, where he was asked what people could expect in his set. “Storytelling,” Lamar said. Ahead of his Super Bowl halftime show, a look at how the rapper has turned introspective rhymes into his own visual language. Kendrick Lamar performs like someone parceling out a secret. On NEW ORLEANS, Feb. 6 (UPI) --Kendrick Lamar will "put rap culture on the forefront, where it needs to be" during his performance at the Super Bowl LIX halftime show, he said Thursday in New Orleans Kendrick Lamar’s big Super Bowl moment By Christina L. Myers , Michigan State University Feb 6, 2025 (The Conversation is an independent and nonprofit source of news, analysis and commentary Kendrick Lamar speaks during the Super Bowl LVIX Pregame & Apple Music Super Bowl LVIX Halftime Show Press Conference at Ernest N. Morial Convention Center, Feb. 6, 2025, in New Orleans. Kendrick Lamar says to expect "storytelling" at the Super Bowl LIX halftime performance in New Orleans on Sunday night. In the September 2024 NFL ad announcing Kendrick Lamar as the halftime performer at Super Bowl 59, the 37-year-old rapper stands before a colossal American flag, feeding footballs into a machine Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance Kendrick Lamar to discuss Super Bowl halftime performance in New Orleans 1 of 2 | Kendrick Lamar, left, accepts the record of the year award for “Not Like Us during the 67th annual Grammy Awards on Sunday, Feb. 2, 2025, in Los Angeles. During the Super Bowl 56 halftime show in Los Angeles three years ago, Lamar performed alongside other West Coast and rap/R&B icons: Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige. After dropping new music for the first time in a year amid a dispute with Drake, Kendrick Lamar was named the Super Bowl LIX halftime show performer. Lamar dropped merchandise ahead of the highly Ahead of his Super Bowl halftime show, a look at how the rapper has turned introspective rhymes into his own visual language. Kendrick Lamar performs like someone parceling out a secret. On The rap beef that dominated headlines in 2024 is about to get a Super Bowl spotlight. Kendrick Lamar's headlining performance at this year's Super Bowl halftime show is also expected to add September 9: Lamar heading to the Super Bowl . Lamar is announced as the halftime headliner at the Feb. 9 Super Bowl at the Superdome in New Orleans. SZA is later announced as a guest performer, before the two tour together this spring. November 8: Lamar racks up Grammy nominations for Drake diss tracks Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show on February 9, 2025. The 17-time Grammy -winning rapper announced the news on Sunday (September 8) in a video. These arguments that it's more appropriate to make fun of Drake for the umpteenth time instead of calling out fascism and that it isn't important because its the "Super Bowl" is just baloney. The Super Bowl is the most watched program in the US. Its technically bigger than the State of the Union. September 9: Lamar heading to the Super Bowl . Lamar is announced as the halftime headliner at the Feb. 9 Super Bowl at the Superdome in New Orleans. SZA is later announced as a guest performer, before the two tour together this spring. November 8: Lamar racks up Grammy nominations for Drake diss tracks Kendrick Lamar will perform at Super Bowl LIX in New Orleans. Which songs will make up the set is still to be determined. (Briana Sanchez / Austin American-Statesman / USA Today) Music Music Kendrick Lamar’s Super Bowl LIX Halftime Show Is the Final Nail in Drake’s Coffin Sunday’s announcement is the capstone of a year that’s seen K.Dot rise to the highest levels But according to Nick Cannon, Drake’s lawsuit against Universal Music Group isn’t really about money—it’s about stopping Kendrick from performing at the Super Bowl. Forget royalties, contracts, or industry politics—Aubrey Graham allegedly just wants to make sure he doesn’t get embarrassed on a stage as big as the Super Bowl.
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