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In the September 2024 NFL ad announcing Kendrick Lamar as the halftime performer at Super Bowl 59, the 37-year-old rapper stands before a colossal American flag, feeding footballs into a machine Kendrick Lamar is in his prime. Four days after winning five Grammys, he's preparing for his ultimate showcase: the Super Bowl 59 halftime show. Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. Ahead of his Super Bowl halftime show, a look at how the rapper has turned introspective rhymes into his own visual language. Kendrick Lamar performs like someone parceling out a secret. On Lamar sat for a rare interview during the Apple Music Super Bowl press conference on Thursday, where he was asked what people could expect in his set. “Storytelling,” Lamar said. Kendrick Lamar says Super Bowl halftime show will 'make people think' The 37-year-old Grammy and Pulitzer-winning rapper is the first solo hip-hop artist to play the high-profile gig. At the 2022 Super Bowl halftime show, Lamar made his debut on the NFL’s massive stage when he joined rap legend Dr. Dre and other titans of the rap and R&B world, including Eminem, Snoop Dogg NEW ORLEANS, Feb. 6 (UPI) --Kendrick Lamar will "put rap culture on the forefront, where it needs to be" during his performance at the Super Bowl LIX halftime show, he said Thursday in New Orleans Kendrick Lamar to discuss Super Bowl halftime performance in New Orleans 1 of 2 | Kendrick Lamar, left, accepts the record of the year award for “Not Like Us during the 67th annual Grammy Awards on Sunday, Feb. 2, 2025, in Los Angeles. Kendrick Lamar’s smash “Not Like Us” has been a lot of things since its release less than a year ago: a Drake-slaying diss track, a No. 1 single, a West Coast unity anthem, a Kamala Harris Kendrick Lamar has dropped a few hints about what fans can expect from his upcoming Super Bowl performance.. Days out from the big show, the Compton rap star sat down for a rare interview with Read More: Lil Wayne and Kendrick Lamar Have Convo About 2025 Super Bowl Halftime Show. Check out Kendrick Lamar's pre-Super Bowl interview and watch the official trailer for his upcoming halftime During the Super Bowl 56 halftime show in Los Angeles three years ago, Lamar performed alongside other West Coast and rap/R&B icons: Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige. This is Kendrick Lamar, 37 years old, and I still feel like I'm elevating, I'm still on a journey.” The Super Bowl pregame will have some Louisiana flavor: Jon Batiste will hit the stage to Grammy Award-winning rapper Kendrick Lamar is set to take the stage at the Super Bowl Halftime Show, and fans are eager to see what he has in store. Lamar was asked what people should expect from A Drake and Kendrick Lamar reunion would collectively break the Super Bowl and the internet. While the chances of it actually happening are slim to none, Kendrick could choose to be "humble" and bring out Drake for their 2012 classic hit "Poetic Justice", paying tribute to their legendary beef that helped propel Kendrick to an unthinkable level of hip-hop greatness. Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. At a press conference This is me. This is Kendrick Lamar, 37 years old, and I still feel like I'm elevating. I'm still on a journey."The rap megastar will take the Super Bowl stage fresh off a Grammy triumph, where he This Sunday, Kendrick Lamar takes the stage during football's biggest night in the 2025 Super Bowl halftime show amid the standoff between the Kansas City Chiefs and the Philadelphia Eagles.The Super Bowl 59 has the sporting landscape focused on the Kansas City Chiefs and Philadelphia Eagles, but plenty of people will be tuning in to see Kendrick Lamar and the halftime show.. So far, the
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