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Lamar sat for a rare interview during the Apple Music Super Bowl press conference on Thursday, where he was asked what people could expect in his set. “Storytelling,” Lamar said. Stephen A. Smith says Jalen Hurts will only be able to shake his "game manager" tag if he wins the Super Bowl. (2:00) Katherine Terrell Feb 6, 2025, 03:28 PM ET NEW ORLEANS, Feb. 6 (UPI) --Kendrick Lamar will "put rap culture on the forefront, where it needs to be" during his performance at the Super Bowl LIX halftime show, he said Thursday in New Orleans Kendrick Lamar teased what fans can expect from his Super Bowl halftime show Sunday at Caesars Superdome. Kevin Mazur/Getty Images Kendrick Lamar is staying humble — and discreet about his plans Ahead of his Super Bowl halftime show, a look at how the rapper has turned introspective rhymes into his own visual language. Kendrick Lamar performs like someone parceling out a secret. On Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. During the Super Bowl 56 halftime show in Los Angeles three years ago, Lamar performed alongside other West Coast and rap/R&B icons: Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige. Kendrick Lamar fans are gearing up for the West Coast Rapper to take on the 2025 Super Bowl in little more than a week.Tapped to headline the Apple Music Super Bowl LIX Halftime Show, the Pulitzer Kendrick Lamar's halftime show producer promises a performance 'like none other in Super Bowl halftime history.' Lamar will perform with singer SZA on Sunday fresh off five Grammy awards. The creative direction of Lamar’s performance will be provided by pgLang, a creative company founded by Lamar and Dave Free — who has previously directed the rapper’s music videos. Last year, Usher shined with a star-studded show and guests including H.E.R., Jermaine Dupri, Lil Jon, Ludacris and Alicia Keys. Kendrick Lamar could earn $1,000 at the Super Bowl Assuming the Screen Actors Guild-American Federation of Television and Radio Artists’ latest contract applies, that would work out to more than This story first moved May 7, 2024, and was resent on Feb. 5, 2025, to update with legal developments, Lamar’s Grammy wins and upcoming Super Bowl performance and Drake’s Australia tour. This story first moved May 7, 2024, and was resent on Feb. 5, 2025, to update with legal developments, Lamar’s Grammy wins and upcoming Super Bowl performance and Drake’s Australia tour. Who is the Super Bowl halftime show 2025?Your guide to Grammy winner Kendrick Lamar. When is the halftime show at Super Bowl 59? The halftime show is scheduled to go on shortly after the first Grammy Award-winning rapper Kendrick Lamar is set to take the stage at the Super Bowl Halftime Show, and fans are eager to see what he has in store. Lamar was asked what people should expect from Kendrick Lamar is about to break the internet on Super Bowl Sunday. The rap icon is officially headlining the halftime show at Super Bowl 59 in New Orleans, and if that wasn’t hype enough, he Kendrick Lamar is getting brutally honest about the Super Bowl 59 halftime show on Sunday. Millions of fans are tuning into Sunday's Super Bowl between the Kansas City Chiefs and Philadelphia Read on to learn more about the controversy that was sparked after Kendrick Lamar was selected to headline the Super Bowl halftime show over Lil Wayne. Lil Wayne performs onstage in Los Angeles on The 2025 Super Bowl is set to showcase some of the best voices in the music industry, with Kendrick Lamar leading the iconic halftime show, and Jon Batiste singing the national anthem. In 2022, Lamar was a supporting performer during the Super Bowl 56 halftime show. The “legends of hip hop” lineup also featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent and Anderson
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