Kanye is said to 'have poured everything' into his commercial this year, despite the clip being filmed in selfie-mode in the backseat of a car. He is said to have spent $7 million on his Super Bowl slot, in which he plugged his clothing line , Yeezy , and his upcoming album, Vultures. Discover the behind-the-scenes story of Kanye West's Super Bowl commercial, where he risked it all to promote his clothing line Yeezy and his album Vultures. The embattled hip-hop mogul claimed he spent $7 million on his Super Bowl slot, which sounds about right. In 2023, according to The Wall Street Journal, a 30-second slot for the big game was $7 million. But what’s even more surprising was not just seeing Ye in the ad, but he says he raked in remarkable $19 million in sales for his Yeezy products. Kanye West promoted his Yeezy fashion line during Super Bowl LVIII with a 30-second ad that reportedly cost him nearly $7 million.. The rapper, 49, appeared to have filmed the commercial for Yeezy When West launched his unique blend of socks and shoes through Yeezy Pods in January, it carried a price tag of $200. However, before the Super Bowl commercial aired, the music mogul dropped the The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it. Super Bowl commercial price history. Controversial rapper and entrepreneur Kanye West has once again made headlines after revealing an unconventional ad during the Super Bowl to promote his merchandise. In the commercial, West is seen filming himself on an iPhone in the back of a vehicle, while calling on viewers to visit his e-commerce store, Yeezy.com, where he said he has Early in 2024, Kanye did a Super Bowl commercial that most considered odd. However, it generated close to 300,000 sales, which came close to generating $20 million, which was a $13 million profit In a screenshot uploaded to Instagram, Ye (formerly known as Kanye West) revealed he sold 260,000 pairs of his “Yeezy Pod” shoes and other apparel items between Sunday night and Monday morning, earning $19.3 million off a 30-second Super Bowl ad that cost the rapper $7 million. The reported $8 million price tag is up from the approximately $7 million cost to secure a 30-second spot for last year's Super Bowl and the initial costs in late 2024. AD METER 2025: Sign up to rate all the commercials from the big game! Investment vs. Outcome: Kanye West's approach, spending $7 million on a Super Bowl slot with a $0 production budget, challenges the conventional wisdom of high expenditure equating to high quality Patrick Bet-David, Adam Sosnick, Tom Ellsworth, and Vincent Oshana discuss Kanye West's $7 million Super Bowl ad and the crazy return he made on his investme As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million. The $16.2 million dollar tie between Google and Amazon in 2020 for most expensive Super Bowl ad, for instance, has since been surpassed repeatedly. Below are the most expensive commercials to air during the Super Bowl. Kanye West's Yeezy Super Bowl ad was a masterclass in unconventional marketing, reflecting his genius in creating not just sales but a vibrant community around his brand. By spending millions on a Super Bowl ad slot and then opting for a low-budget, selfie-style commercial, Kanye demonstrated that creativity and direct communication can be more Kanye West's Super Bowl commercial was slightly different from his peers. On Sunday night, February 11, Ye appeared in an ad to promote his new shoes YZY Pods during the big game. Although he was able to afford the $7 million-dollar bill for the commercial slot, the Vultures rapper admitted that his team didn't spend any money to make the Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country Kanye West took the Internet by storm with his bizarre 30-second Super Bowl commercial. Bashed back then, it is now hailed as a genius move. See Super Bowl commercial costs for 2025 compared to past years: 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper Kanye West's unconventional Super Bowl ad for his Yeezy fashion line, filmed simply on his cell phone, leads to a staggering $19 million in sales on Yeezy.com. The success comes at a crucial time, as West reveals he was on the brink of bankruptcy just months prior. Description: The video features Kanye West's low-budget commercial for the Super Bowl where he simply takes a selfie video urging viewers to visit yeezy.com
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