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Kanye is said to 'have poured everything' into his commercial this year, despite the clip being filmed in selfie-mode in the backseat of a car. He is said to have spent $7 million on his Super Bowl slot, in which he plugged his clothing line , Yeezy , and his upcoming album, Vultures. Kanye West‘s low-budget Super Bowl commercial appears to have paid off handsomely by generating millions in revenue for his Yeezy brand.. On Monday (February 12), the day after the ad aired, the The disclosed figures from the single-day sale revealed that West sold an impressive 266,000 units of the Yeezy Pod shoes, alongside nearly 295,000 orders in total, amounting to $19.3 million in revenue. West’s unprecedented single-day sales following his Super Bowl ad exemplify his remarkable ability to capture consumer interest and drive sales. The 2024 Super Bowl saw contrasting approaches to commercials. For instance, Verizon opted for a high-production ad featuring Beyoncé, reportedly costing a whopping $30 million. In contrast, Kanye West, who changed his name to Ye in 2022, took a low-budget route, filming his Yeezy ad on his iPhone in the backseat of a car, which cost him nothing. Kanye West’s low-budget production Super Bowl commercial took many by surprise. It showcased him seated in his softly lit car, endorsing his Yeezy brand website. The embattled hip-hop mogul claimed he spent $7 million on his Super Bowl slot, which sounds about right. Kanye West's unconventional Super Bowl ad for his Yeezy fashion line, filmed simply on his cell phone, leads to a staggering $19 million in sales on Yeezy.com. The success comes at a crucial time, as West reveals he was on the brink of bankruptcy just months prior. Kanye's Super Bowl ad and marketing strategy paid off with $19 million in Yeezy sales. The ad, featuring a casual selfie video, attracted attention and consumer interest. Kanye claims the ad saved him from bankruptcy and credits his various skill sets for his ability to fight back against controversy. Ye took to Instagram after the ad aired to share a since-deleted post revealing the reported $19 million he made in Yeezy sales due to the Super Bowl ad. “The people have spoken Yeezy.com” Ye He spent $7,000,000 on the super-bowl ad, so that’s $7,000,000 divided by 600,000 (the amount of units sold) in order to get the advertising cost per unit. This gives us $11.66 in advertising In a screenshot uploaded to Instagram, Ye (formerly known as Kanye West) revealed he sold 260,000 pairs of his “Yeezy Pod” shoes and other apparel items between Sunday night and Monday morning, earning $19.3 million off a 30-second Super Bowl ad that cost the rapper $7 million. Ye just sold 266 000 Yeezy Pods in 1 day Controversial rapper and entrepreneur Kanye West has once again made headlines after revealing an unconventional ad during the Super Bowl to promote his merchandise. Investment vs. Outcome: Kanye West's approach, spending $7 million on a Super Bowl slot with a $0 production budget, challenges the conventional wisdom of high expenditure equating to high quality Discover the behind-the-scenes story of Kanye West's Super Bowl commercial, where he risked it all to promote his clothing line Yeezy and his album Vultures. Kanye West’s Super Bowl ad, which aired regionally and not in all markets, was a no-frills spot that showed him Share . Tweet . Print . Email . February 19, 2024 11:00 am 0. Win the Super Bowl and drive off in a Hyundai?While Verizon splashed out a reported $30 million for Beyoncé to star in its splashy Super Bowl 2024 ad (per th Kanye West ran a low-production Super Bowl ad that drove $19.3M in revenue -- filmed with a cell phone in the back seat of a car.So today we're reviewing the Kanye West took the Internet by storm with his bizarre 30-second Super Bowl commercial. Bashed back then, it is now hailed as a genius move. It’s entirely possible that Kanye West might have just killed the traditional TV super bowl spot.I mean just look at the numbers. By choosing to craft the entire advertisement on an iPhone, West Patrick Bet-David, Adam Sosnick, Tom Ellsworth, and Vincent Oshana discuss Kanye West's $7 million Super Bowl ad and the crazy return he made on his investme Controversial rapper and entrepreneur Kanye West has once again made headlines after revealing an unconventional ad during the Super Bowl to promote his merchandise.
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