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Kanye is said to 'have poured everything' into his commercial this year, despite the clip being filmed in selfie-mode in the backseat of a car. He is said to have spent $7 million on his Super Bowl slot, in which he plugged his clothing line , Yeezy , and his upcoming album, Vultures. Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 When West launched his unique blend of socks and shoes through Yeezy Pods in January, it carried a price tag of $200. However, before the Super Bowl commercial aired, the music mogul dropped the The embattled hip-hop mogul claimed he spent $7 million on his Super Bowl slot, which sounds about right. In 2023, according to The Wall Street Journal, a 30-second slot for the big game was $7 million. But what’s even more surprising was not just seeing Ye in the ad, but he says he raked in remarkable $19 million in sales for his Yeezy products. Kanye West promoted his Yeezy fashion line during Super Bowl LVIII with a 30-second ad that reportedly cost him nearly $7 million.. The rapper, 49, appeared to have filmed the commercial for Yeezy Controversial rapper and entrepreneur Kanye West has once again made headlines after revealing an unconventional ad during the Super Bowl to promote his merchandise. In the commercial, West is seen filming himself on an iPhone in the back of a vehicle, while calling on viewers to visit his e-commerce store, Yeezy.com, where he said he has The 2024 Super Bowl saw contrasting approaches to commercials. For instance, Verizon opted for a high-production ad featuring Beyoncé, reportedly costing a whopping $30 million. In contrast, Kanye West, who changed his name to Ye in 2022, took a low-budget route, filming his Yeezy ad on his iPhone in the backseat of a car, which cost him nothing. Kanye West has revealed how much he made thanks to his zero-dollar-budget Super Bowl commercial and let's just say, he managed to get a hefty return on his slot payment. The Super Bowl on Sunday played host to some amazing football action courtesy of the Kansas City Chiefs and the San Fransisco 49ers, as the two teams went head-to-head at the In a screenshot uploaded to Instagram, Ye (formerly known as Kanye West) revealed he sold 260,000 pairs of his “Yeezy Pod” shoes and other apparel items between Sunday night and Monday morning, earning $19.3 million off a 30-second Super Bowl ad that cost the rapper $7 million. Kanye West's unconventional Super Bowl ad for his Yeezy fashion line, filmed simply on his cell phone, leads to a staggering $19 million in sales on Yeezy.com. The success comes at a crucial time, as West reveals he was on the brink of bankruptcy just months prior. Investment vs. Outcome: Kanye West's approach, spending $7 million on a Super Bowl slot with a $0 production budget, challenges the conventional wisdom of high expenditure equating to high quality Patrick Bet-David, Adam Sosnick, Tom Ellsworth, and Vincent Oshana discuss Kanye West's $7 million Super Bowl ad and the crazy return he made on his investme Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country Kanye West's Yeezy Super Bowl ad was a masterclass in unconventional marketing, reflecting his genius in creating not just sales but a vibrant community around his brand. By spending millions on a Super Bowl ad slot and then opting for a low-budget, selfie-style commercial, Kanye demonstrated that creativity and direct communication can be more Kanye West took the Internet by storm with his bizarre 30-second Super Bowl commercial. Bashed back then, it is now hailed as a genius move. As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million. The $16.2 million dollar tie between Google and Amazon in 2020 for most expensive Super Bowl ad, for instance, has since been surpassed repeatedly. Below are the most expensive commercials to air during the Super Bowl. See Super Bowl commercial costs for 2025 compared to past years: 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper Kanye ‘Ye’ West’s Super Bowl commercial has divided NFL viewers after he admitted to spending ‘all his money’ securing the airtime slot. Super Bowl Sunday is an annual US tradition that sees fans travelling the length and breadth of the country to watch the NFL Championship game with their nearest and dearest. Kanye West’s Super Bowl ad, which aired regionally and not in all markets, was a no-frills spot that showed him Share . Tweet . Print . Email . February 19, 2024 11:00 am 0. Description: The video features Kanye West's low-budget commercial for the Super Bowl where he simply takes a selfie video urging viewers to visit yeezy.com
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