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He Gets Us, a $100 million campaign reimagining Jesus’ message, is airing a 60-second “True Greatness” spot at Super Bowl 2025. Learn how the nonprofit Come Near, Jon Batiste’s Love Riot Festival, and AI-driven art are shaping this year’s faith-based outreach. Naturally, the price of running a commercial during the game is enormous. A 30-second ad is estimated to cost about $7-8 million for Super Bowl 59, on top of the money it takes to create what are It’s becoming a Super Bowl tradition: He Gets Us, the billion-dollar effort to overhaul the public image of Jesus, the Son of God, will be back on the airwaves during Super Bowl LIX. Greg Miller The ad will explore “how Jesus redefined true greatness.” Lerma, the lead creative agency behind He Gets Us’ previous Super Bowl spots, created the 2025 ad as well. “He Gets Us,” the ad campaign centered around rebranding Jesus for the contemporary world, will be returning to the Super Bowl in 2025. Come Near, the non-profit that manages the “He Gets Us This image provided by He Gets Us LLC shows a scene from “Who Is My Neighbor,” the 15-second commercial from “He Gets Us” that debuted at the Super Bowl on Sunday, Feb. 11, 2024. For the second year in a row, a religious Super Bowl ad campaign promised viewers that Jesus “gets us.” Green discussed his involvement in the campaign, and the Super Bowl ad spots, during a November 2022 interview with conservative talk show host Glenn Beck. “We are wanting to say — ‘we But in this scenario, "He" is the center of a marketing campaign that has spread far across the U.S., spanning between billboards, banner ads online, and a forthcoming Super Bowl commercial. This year’s Super Bowl will feature at least three faith-based commercials from He Gets Us and Hallow. He Gets Us began releasing black-and-white ads during the Super Bowl last year. This year, they’re changing things up with a colorful 60-second spot that will appear in the first quarter, followed by a 15-second spot in the second half. This image provided by He Gets Us LLC shows a scene from “Foot Washing," the 60-second commercial from "He Gets Us" that debuted at the Super Bowl on Sunday, Feb. 11, 2024. Other Super Bowl commercials may reunite "Parks & Rec" cast members, but He Gets Us is hoping to break through the noise with something a little more grounded. If nothing else, hopefully, it One year after ads by the He Gets Us campaign ignited a social media debate, a new round of Jesus-centric Super Bowl commercials on Sunday night found believers divided once again. There is no better opportunity for advertisers than the Super Bowl, which is watched by an average of more than 100 million Americans each year. Naturally, the price of running a commercial during The NFL gives teams $4,000 for each Super Bowl ring, and team owners spend their own money to improve them. The rings Chicago Bears players received from the McCaskey family for Super Bowl XX cost $4,000. HeGetsUs.com Jesus Super Bowl LVIII Advertisement Commercial Ad | He Washed Feet Jesus Didn't Spread Hate. Dunkin’ ‘The DunKings’ ft Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, & Fat Joe. 2024 BUD LIGHT SUPER BOWL COMMERCIAL | EASY NIGHT OUT | EASY TO DRINK EASY TO ENJOY :60. Budweiser | Super Bowl LVIII Old School This year's Super Bowl commercials featured a lot of comedy and actors — Ben Affleck, Aubrey Plaza and Ken Jeong among them— and a spot that preceded the announcement of Beyoncé's new album. Hours after the ad ran during the Super Bowl, the operators of the bar's Facebook account shared a still frame from that first second of the ad, writing "In case you missed it, your friendly There is no better opportunity for advertisers than the Super Bowl, which is watched by an average of more than 100 million Americans each year. Naturally, the price of running a commercial during People can't stop talking about it. “He Gets Us,” the ad campaign centered around rebranding Jesus for the contemporary world, returned to the Super Bowl with two commercials. Also read: “He Gets Us” ad sparks AI confusion
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