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Jay-Z is the deciding factor in Super Bowl halftime performance. In 2019, Maroon 5 performed the Super Bowl halftime show and fans weren't pleased with the band's selection or performance. The Jay-Z previously said he disagreed with how the NFL chose its halftime performers. The NFL's 57th Super Bowl halftime performance with Rihanna was the fourth show spearheaded by Jay-Z's Roc Nation On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins spoke to Variety about the subject matter and explained that JAY-Z makes the final call regarding who takes the stage at the big game. Recently, more insight was revealed about Jay-Z‘s involvement in choosing the Super Bowl halftime show performer and how Kendrick Lamar was picked over Lil Wayne. Roc Nation’s CEO Opens Up Jay-Z, seen here on the sidelines during pregame warmups at the 2024 Super Bowl in in Las Vegas, is in charge of choosing the halftime headliner. Ryan Kang / Getty Images In case you didn't know, Jay-Z — who has never headlined the Super Bowl himself — has previously aired his frustrations with the way the halftime show is organized. Rich Fury / Getty Images Memorably, on his and Beyoncé ’s 2017 track “ Apeshit ,” Jay raps: “I said no to the Super Bowl, you need me, I don't need you / Every night we In an interview with Variety, Super Bowl Halftime Show producer Jesse Collins confirmed that Jay-Z has chosen the Super Bowl performer each year since his 2019 deal with the NFL. Music artist Jay-Z, right, walks on the field with his daughter, Blue Ivy Carter, before the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals, Sunday, Feb JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8). Get the inside scoop on JAY-Z's role in selecting the Super Bowl Halftime performer. that Hov is the sole individual who makes the call when it comes to who gets to perform at the Super Bowl On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins spoke to Variety about the subject matter and explained that JAY-Z makes the final call regarding who takes the stage at the big game. Jay-Z's Roc Nation is behind picking the Super Bowl Halftime show performers. This year, Kendrick Lamar will take the stage at Caesars Superdome in New Orleans as the Philadelphia Eagles take on During a press conference that year, Jay-Z said he “didn’t like the process” the NFL used to choose Super Bowl performers. According to him, the league would interview a number of artists JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8). Jay-Z's Roc Nation will continue selecting Super Bowl halftime performers for years to come as the company has extended its partnership with the NFL. Watch Party Newsletter Movies to see in 2025 JAY-Z explained to 'Entertainment Tonight' why he hasn't played the Super Bowl Halftime Show since Roc Nation became a producer and he was named NFL’s live music entertainment strategist. In 2019, the NFL and Jay-Z's Roc Nation announced a partnership that made Jay the producer of the most coveted entertainment slot on television: the Super Bowl Halftime show. The deal called for Roc Nation to be the NFL's "life music entertainment strategist," according to The New York Times. Pa Why Jay-Z's Roc Nation Is Behind Picking the Super Bowl Halftime Show Performer Kendrick Lamar will take the stage this Sunday as the 2025 Apple Music Super Bowl LIX Halftime show performer Super Bowl Producer Says Jay-Z Picks Halftime Show Performer On Monday (Sept. 16), Super Bowl producer Jesse Collins spoke with Variety about his time producing some of TV's biggest spectacles Jay-Z continues to engineer how the NFL presents itself to the public by utilizing the popularity of its biggest event: the Super Bowl. NFL STATS CENTRAL: The latest NFL scores, schedules, odds
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