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Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show. After the 2019 Super Bowl was shrouded in controversy, the NFL turned to Jay-Z to save the halftime show from irrelevance. Jay Z has never performed during the Super Bowl halftime show. But he has chosen the halftime act every year since 2019 when his entertainment company, Roc Nation, partnered with the NFL. Super JAY-Z explained to 'Entertainment Tonight' why he hasn't played the Super Bowl Halftime Show since Roc Nation became a producer and he was named NFL’s live music entertainment strategist. In 2019, Maroon 5 performed the Super Bowl halftime show and fans weren't pleased with the band's selection or performance. The outrage by fans led the National Football League to re-evaluate and FILE – The Weeknd performs during the halftime show of the NFL Super Bowl 55 football game between the Kansas City Chiefs and Tampa Bay Buccaneers, on Feb. 7, 2021, in Tampa, Fla. AP Photo The Super Bowl Halftime Show is generally the most-watched concert of the year. That hasn’t changed a bit since Jay-Z was added as the NFL’s live music entertainment strategist in 2019. In fact, the last handful of Super Bowl Halftime performances have been some of the best of all time. The NFL's 57th Super Bowl halftime performance with Rihanna was the fourth show spearheaded by Jay-Z's Roc Nation since the entertainment agency entered into a long-term partnership This collaboration put the “Empire State of Mind” rapper in charge of shaping the coveted Super Bowl Halftime Show, resulting in Roc Nation inking a five-year, $25 million deal with the NFL in 2019. The deal was focused on reimagining the halftime show and advancing the league’s social justice agenda. JAY-Z Reveals Why He's Never Headlined the Super Bowl Halftime Show: 'Maybe One Day' Wayne, 41, expressed disappointment over the decision in an Instagram video posted days after the Beyoncé Knowles-Carter and Jay-Z have each made their marks on the NFL's Super Bowl halftime show throughout the years. Ahead of Super Bowl 58, here's a look back at the power couple's In September, Lamar was announced as the 2025 Apple Music Super Bowl halftime show headliner. Super Bowl LIX is scheduled for Feb. 9, 2025, at the Caesars Superdome in New Orleans. Kendrick Lamar Jay-Z’s Roc Nation has signed a partnership deal with the NFL that includes his selecting entertainers to work with the league, producing the Super Bowl halftime show, and working with its "Congratulations and job well done to NFL Commissioner Roger Goodell, Jay-Z and his company Roc Nation on extending their partnership deal for the Super Bowl Halftime show!" he wrote on X. The Super Bowl halftime shows have been a smash success the past few years, and the NFL is looking to maintain that popularity. That led the NFL to strike a deal with Roc Nation, an entertainment company founded by Shawn “Jay-Z” Carter, to revitalize the halftime show of the most-watched U.S. sporting event. The first production from Jay-Z’s firm in 2020 lit up social media as Shakira, Jennifer Lopez and Bad Bunny headlined a Latino-inspired show in Miami. Lil Wayne Doubles Down On Thoughts About Super Bowl Halftime Show Performance Snub Back in 2019, the NFL signed the original deal with Roc Nation to curate the Halftime Show festivities. Super Bowl Halftime Headache? How Jay-Z in the Headlines Could Impact Roc Nation’s NFL Deal. The freshly accused rapper may see preemptive fallout ahead of 2025’s Big Game, 50 Cent suggests. A few years ago, the National Football League approached Jay-Z about performing at the Super Bowl halftime show. To perform “Run This Town,” he was asked if he would bring Rihanna and Kanye Jay-Z's Roc Nation has reportedly extended its deal with the NFL to continue to curate the Super Bowl halftime show.. Roc Nation and NFL Extend Deal. Hov's Roc Nation and the NFL have enjoyed a The NFL enlisted one of music's biggest acts to lead its halftime show during Super Bowl 59. the Hollywood-level cinematography needed to put down a Grade-A performance can run the NFL The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar, the hottest rapper on the planet, will perform. That
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