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Jay-Z is the deciding factor in Super Bowl halftime performance. In 2019, Maroon 5 performed the Super Bowl halftime show and fans weren't pleased with the band's selection or performance. The The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar, the hottest rapper on the planet, will perform. Jay Z has never performed during the Super Bowl halftime show. But he has chosen the halftime act every year since 2019 when his entertainment company, Roc Nation, partnered with the NFL. Super Jay-Z's Roc Nation is behind picking the Super Bowl Halftime show performers. This year, Kendrick Lamar will take the stage at Caesars Superdome in New Orleans as the Philadelphia Eagles take on In case you didn't know, Jay-Z — who has never headlined the Super Bowl himself — has previously aired his frustrations with the way the halftime show is organized. Rich Fury / Getty Images Memorably, on his and Beyoncé ’s 2017 track “ Apeshit ,” Jay raps: “I said no to the Super Bowl, you need me, I don't need you / Every night we Jay-Z previously said he disagreed with how the NFL chose its halftime performers. The NFL's 57th Super Bowl halftime performance with Rihanna was the fourth show spearheaded by Jay-Z's Roc Nation As the 2024 Super Bowl marks Roc Nation’s fifth consecutive year being involved with the halftime show, JAY-Z also shared a statement of his own. “Usher is the ultimate artist and showman. On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins spoke to Variety about the subject matter and explained that JAY-Z makes the final call regarding who takes the stage at the big game. Jay-Z, seen here on the sidelines during pregame warmups at the 2024 Super Bowl in in Las Vegas, is in charge of choosing the halftime headliner. Ryan Kang / Getty Images Very few events grasp the nation’s attention like the Super Bowl. Each February, the NFL’s top teams come together for a head-to-head competition to determine who will be crowned the national football champion for the year. Although the game is the primary reason for the gathering, the Super Bowl is also home to one of the biggest cultural gatherings — the Halftime Show. The History Of JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8). Collins won an Emmy Award in the Outstanding Variety Special (live) category following the Super Bowl LVI Halftime Show in 2022 featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar Jay-Z’s Roc Nation has signed a partnership deal with the NFL that includes his selecting entertainers to work with the league, producing the Super Bowl halftime show, and working with its Jay-Z, who co-produces the halftime show, said in a statement: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8 The NFL has decided to continue working with Jay-Z and Roc Nation on the Super Bowl halftime production, while also supporting their efforts in social justice, despite the backlash.. According to The Super Bowl Halftime Show is generally the most-watched concert of the year. That hasn’t changed a bit since Jay-Z was added as the NFL’s live music entertainment strategist in 2019. In fact, the last handful of Super Bowl Halftime performances have been some of the best of all time. Jay-Z and Roc Nation produced the 2020 halftime show starring Jennifer Lopez and Shakira, but the "99 Problems" rapper has never appeared himself, even though his wife, Beyoncé, has appeared twice. In September, Lamar was announced as the 2025 Apple Music Super Bowl halftime show headliner. Super Bowl LIX is scheduled for Feb. 9, 2025, at the Caesars Superdome in New Orleans. Kendrick Lamar Jay has curated the Super Bowl halftime show for a couple of years now, and he obviously has high praise for Kendrick Lamar. News . Songs Mixtapes Music Lifestyle Sports Sneakers Politics Tech .
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