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Jay-Z previously said he disagreed with how the NFL chose its halftime performers. The NFL's 57th Super Bowl halftime performance with Rihanna was the fourth show spearheaded by Jay-Z's Roc Nation Recently, more insight was revealed about Jay-Z‘s involvement in choosing the Super Bowl halftime show performer and how Kendrick Lamar was picked over Lil Wayne. On Thursday (Jan. 30), Nola.com Jay-Z, seen here on the sidelines during pregame warmups at the 2024 Super Bowl in in Las Vegas, is in charge of choosing the halftime headliner. Ryan Kang / Getty Images Jay-Z's Roc Nation is behind picking the Super Bowl Halftime show performers. This year, Kendrick Lamar will take the stage at Caesars Superdome in New Orleans as the Philadelphia Eagles take on In a recent interview with Variety, Super Bowl halftime show producer Jesse Collins confirmed that Jay-Z holds full responsibility for selecting the performers for the coveted event. This revelation puts to rest speculation surrounding the process and the influence the rapper and business mogul has had since Roc Nation took on a live music On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins detailed how the decision is made to Variety and said that JAY-Z makes the final call. Music artist Jay-Z, right, walks on the field with his daughter, Blue Ivy Carter, before the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals, Sunday, Feb JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8). And, with that, Jay-Z's company Roc Nation entered a partnership with the NFL to help curate one of the biggest live music events in the world.. Since then, the NFL has seen some of the biggest halftime shows ever, including 2022's West Coast hip hop line-up of Eminem, Snoop Dogg, Dr Dre, Mary J Blige, 50 Cent, and Kendrick Lamar, 2021's The Weeknd performance, and 2020's Jennifer Lopez and In an interview with Variety, Super Bowl Halftime Show producer Jesse Collins confirmed that Jay-Z has chosen the Super Bowl performer each year since his 2019 deal with the NFL. Super Bowl Producer Says Jay-Z Picks Halftime Show Performer On Monday (Sept. 16), Super Bowl producer Jesse Collins spoke with Variety about his time producing some of TV's biggest spectacles The 2025 Super Bowl halftime show performer has been revealed as Kendrick Lamar, and fans have been questioning Jay-Z and Roc Nation's role in choosing the artist to headline the prestigious Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show. After the 2019 Super Bowl was shrouded in controversy, the NFL turned to Jay-Z to save the halftime show from irrelevance. Collins won an Emmy Award in the Outstanding Variety Special (live) category following the Super Bowl LVI Halftime Show in 2022 featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar How Jay-Z Picks Initial Super Bowl Performers, and Kendrick Lamar Was Selected Over Lil Wayne. The 13 Best New Hip-Hop Songs This Week. The 13 Best New Hip-Hop Songs This Week. Information. Jay-Z continues to engineer how the NFL presents itself to the public by utilizing the popularity of its biggest event: the Super Bowl. NFL STATS CENTRAL: The latest NFL scores, schedules, odds In 2019, the NFL and Jay-Z's Roc Nation announced a partnership that made Jay the producer of the most coveted entertainment slot on television: the Super Bowl Halftime show. The deal called for Roc Nation to be the NFL's "life music entertainment strategist," according to The New York Times. Pa JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8). The partnership, established in 2019, named JAY-Z, and Roc Nation co-producers of the Super Bowl halftime show, as well as added their involvement in choosing entertainers who will perform in Earlier in the press conference, JAY-Z addressed why he also turned down the Super Bowl halftime show in Atlanta this year. The headlining gig eventually went to Maroon 5, with appearances by
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