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Jay-Z previously said he disagreed with how the NFL chose its halftime performers. The NFL's 57th Super Bowl halftime performance with Rihanna was the fourth show spearheaded by Jay-Z's Roc Nation During a press conference that year, Jay-Z said he “didn’t like the process” the NFL used to choose Super Bowl performers. According to him, the league would interview a number of artists The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar, the hottest rapper on the planet, will perform. As the 2024 Super Bowl marks Roc Nation’s fifth consecutive year being involved with the halftime show, JAY-Z also shared a statement of his own. “Usher is the ultimate artist and showman. Jay Z has never performed during the Super Bowl halftime show. But he has chosen the halftime act every year since 2019 when his entertainment company, Roc Nation, partnered with the NFL. Super Jay-Z, seen here on the sidelines during pregame warmups at the 2024 Super Bowl in in Las Vegas, is in charge of choosing the halftime headliner. Ryan Kang / Getty Images In case you didn't know, Jay-Z — who has never headlined the Super Bowl himself — has previously aired his frustrations with the way the halftime show is organized. Rich Fury / Getty Images Memorably, on his and Beyoncé ’s 2017 track “ Apeshit ,” Jay raps: “I said no to the Super Bowl, you need me, I don't need you / Every night we On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins spoke to Variety about the subject matter and explained that JAY-Z makes the final call regarding who takes the stage at the big game. Music artist Jay-Z, right, walks on the field with his daughter, Blue Ivy Carter, before the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals, Sunday, Feb Unless you've been hiding under a rock, you're probably aware of Kendrick Lamar's upcoming Super Bowl halftime show and the discourse created as a result. In an interview with Variety published on Monday (Sept. 16), one of the big event's producers addressed whether JAY-Z makes the final call on who gets to perform on the NFL stage. Collins won an Emmy Award in the Outstanding Variety Special (live) category following the Super Bowl LVI Halftime Show in 2022 featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar Jay-Z, who co-produces the halftime show, said in a statement: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic Jay-Z’s Roc Nation has signed a partnership deal with the NFL that includes his selecting entertainers to work with the league, producing the Super Bowl halftime show, and working with its In 2019, the NFL and Jay-Z's Roc Nation announced a partnership that made Jay the producer of the most coveted entertainment slot on television: the Super Bowl Halftime show. The deal called for Roc Nation to be the NFL's "life music entertainment strategist," according to The New York Times. Jay-Z is the deciding factor in Super Bowl halftime performance. In 2019, Maroon 5 performed the Super Bowl halftime show and fans weren't pleased with the band's selection or performance. The The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar, the hottest rapper on the planet, will perform. That In an interview with Variety, Super Bowl Halftime Show producer Jesse Collins confirmed that Jay-Z has chosen the Super Bowl performer each year since his 2019 deal with the NFL. On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins spoke to Variety about the subject matter and explained that JAY-Z makes the final call regarding who takes the stage at the big game. Jay-Z Chooses Super Bowl Performer, Lil Wayne Speaks Out Over Drama. While the internet went back and forth with the Super Bowl Halftime show, Wayne thanked fans for the support. The 2025 Super Bowl halftime show performer has been revealed as Kendrick Lamar, and fans have been questioning Jay-Z and Roc Nation's role in choosing the artist to headline the prestigious
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