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Kraft founded FCAS in 2019, at a time of rising antisemitism, and aired its first Super Bowl commercial last year, four months after the Oct. 7, 2023, attack on Israel, when reports of Robert Kraft cast Tom Brady, Snoop Dogg in Super Bowl ad, met Snoop in ‘94 when Patriots drafted one of rapper’s classmates By . Ian Mohr. Published Feb. 4, 2025, 8:52 a.m. ET. The Foundation to Combat Antisemitism (FCAS), founded by Jewish-American billionaire Robert Kraft in 2019, has invested $8 million in an ad that features former New England Patriots quarterback legend Tom Brady and international rapper star Snoop Dogg. Kraft and Snoop have "had a friendship for 30 years," says the Patriots owner, and once he asked the rapper to be in the new Super Bowl ad, "He didn't pause, he said, 'Brother, I'm in. I'm about The ad will conclude with an updated message: “Stand Up to All Hate.” Last Super Bowl Sunday, FCAS aired a $7 million ad featuring Civil Rights icon and Dr. Martin Luther King Jr.’s WATCH: Legendary Rapper Snoop Dogg and Famed NFL Quarterback Team Up for Inspiring Antisemitism Awareness Super Bowl Ad » super bowl ad Posted February 4, 2025 by Yossi Licht . Snoop Dogg and Tom Brady team up for a combatting antisemitism ad for the Super Bowl. The new commercial will debut on the heels of an Anti-Defamation League study that found a historic spike in anti-Jewish threats in the U.S. in the wake of the 2023 Hamas-led attack on Israel and JTA — Was the first antisemitism-themed ad to air at the Super Bowl tactful or tasteless? How much did it have to do with Israel? And what is “Jewish hate,” anyway? It features the Jewish actor Michael Rapaport, who has toured Israel since the October 7 attack in which Hamas took the hostages, and is already circulating on social media. The campaign appears Another ad by Kraft’s foundation from 10 months ago, about a man who paints over antisemitic graffiti on a neighbor’s house, went viral as a “Super Bowl ad” and garnered considerable praise The novelist John Irving is pictured in 2016 (Oscar Gonzalez/NurPhoto via Getty Images); his new book "Queen Esther" will feature a Jewish character and be set in part in Israel. Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years Fresh off its recent “Agentforce. What AI Was Meant to Be” campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey.. The cloud software The Broncos aren’t in the Super Bowl, but there’s still fun to be had. (Christopher Gregory / Getty Images) The Big Game is coming up this Sunday and whether you tune in for the spectacle, the ads, or the appearance of certain celebrities, it’s a great opportunity for a fun night out. It’s Super Bowl weekend and once again we found a commercial featuring America’s Favorite Sports Car that will air during the big game.. The spot comes from Carl’s Jr, whose previous Super Bowl ads also featured bikinis and burgers with Paris Hilton and Kim Kardashian, is back in the game with an offering for a free “hangover burger” to fans who may be needing some help the day after. Now, the Molson Coors company is taking a new approach with its creative, turning the cameras on a modern-day reality for Super Bowl fans across the map and unveiling a very relatable set of characters going through "all the feels"— sloths. Watch Coors Light extended Super Bowl 59 commercial Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. The Foundation to Combat Antisemitism (FCAS), founded by New England Patriots owner Robert Kraft, will air its second ever Super Bowl commercial on Sunday and the 30-second spot this year features Football star Tom Brady and rap legend Snoop Dogg will appear in a big-money Superbowl ad denouncing hatred. The ad is paid for by the Foundation to Combat Antisemitism, a group staffed by Israel Their input and most popular choices will help shape “in real time” the final ad that will be broadcast on Sunday evening during the fourth quarter of Super Bowl LIV. The cast of the interactive ad includes “Modern Family” actress Sofía Vergara and her son, Manolo Gonzalez-Ripoll Vergara; Old Spice commercial star Isaiah Mustafa
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