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Get our ranking of top 2025 Super Bowl commercials From audience reach to creative resonance, iSpot is bringing TV advertising analytics to the next level. Our Super Bowl LIX insights report encompasses everything a marketer will need to know about TV ad performance for the big game. The Super Bowl drew 126.642 million viewers on television, up 10.9% from last year, according to measurement company iSpot.tv. A tight game and a legion of Taylor Swift fans helped swell the total. iSpot’s preliminary total includes viewers on linear, out-of-home and streaming. iSpot: According to preliminary data from iSpot, Leading up to Super Bowl LVIII, the ratings (per Nielsen) for the NFL had been on the rise. During the 2023 regular season, the average Super Bowl LVIII may be in the rearview mirror, but advertisers are still dissecting every aspect of the commercials. The showdown between the Chiefs and 49ers, which stretched into overtime, captivated audiences with both the in-game action and the ads. iSpot’s second-by-second, cross-platform measurement showed the game reached an average minute P2+ audience of 126.6 million viewers across Super Bowl television ratings and shares, including network (both NBC and CBS televised the first Super Bowl). The rating represents the percentage of televisions tuned in to a program. The share is the percentage of televisions on at the time that watched: Last year’s record audience of 123.4 million viewers watched the Chiefs top San Francisco 49ers in a narrow 25-22 victory in only the second Super Bowl overtime game in history. Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four Nielsen, long considered the predominant measure of live TV viewing, reported Super Bowl 2024 reached an audience of 123.4 million across the broadcasts on CBS, Nickelodeon, Paramount+ and Interestingly, while Super Bowl viewership was higher in 2023 than 2022 Divisional and Wild Card Round viewership was down slightly in 2023 as compared to 2022. That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. Watch ALL 2025 Super Bowl Commercials from one place! See all pre-releases and teasers as well as all of the ads live as they air during game. Explore the highest rated spots based on real-time measurement of what’s trending across social media and YouTube. Watch ALL 2019 Super Bowl Commercials from one place! See all pre-releases and teasers as well as all of the ads live as they air during game. Explore the highest rated spots based on real-time measurement of what’s trending across social media and YouTube. The Super Bowl delivered once again this year, as a thrilling matchup between the Chiefs and Eagles kept audiences glued to both the in-game action and the ads. iSpot’s second-by-second, cross-platform measurement showed the game reached 128.4 million viewers across linear and streaming, and an average minute P2+ audience of 118.2 million. 2025 Super Bowl LIX Ad Center. 2025 Super Bowl Commercials; 2025 Super Bowl Advertisers; Top 2025 Super Bowl Commercials; SB LVIII Webinar - Featuring Oreo; 2024-25 NFL Insights & Reports. Super Bowl 2025 VIP Ad Center Access; 2025 Super Bowl Ad Report iSpot’s Ace Metrix Creative Assessment video ad testing has been gauging consumer response to Super Bowl ads* for 13 years and counting (2010-2022), covering 695 spots from 273 brands. During this period, game day ads have certainly changed to reflect the times, but some trends have held firmly in place. There is also a 45-second extended version of the ad with the same title. Sprint's last Super Bowl appearance was in 2015, when the brand aired 'Super Bowl Apology.' The Super Bowl commercial took the 38th spot, with 0.68% digital share of voice, in iSpot's 2015 game day rankings. Latest TV Advertising News from iSpot.tv. Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases. A Fetch Rewards spokesperson gets the crowd hyped for a mysterious event during Super Bowl LIX, promising it’s going to be wild. He teases viewers with the offer of $10,000 every second for two minutes, describing it as easy, fun, and full of chances to win big. With excitement building, he urges everyone to get ready for the action at the two-minute warning in the 4th quarter during Super Watch all 2016 Super Bowl Commercials from one place! See all pre-releases and teasers as well as all of the ads live as they air during game. Explore the highest rated spots based on real-time measurement of what’s trending across social media and YouTube. 2025 Super Bowl LIX Ad Center. 2025 Super Bowl Commercials; 2025 Super Bowl Advertisers; Top 2025 Super Bowl Commercials; SB LVIII Webinar - Featuring Oreo; 2024-25 NFL Insights & Reports. Super Bowl 2025 VIP Ad Center Access; 2025 Super Bowl Ad Report
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