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The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a Global audience of 62.5 million watched Super Bowl LVIII, an increase of 10 percent over 2023 Published: Mar 06, 2024 at 10:03 AM Viewership across Super Bowl LVIII week increased 61% year-on If the above paragraphs piqued your curiosity, here's the full history of Super Bowl viewership, from Super Bowl 1 back in 1967 to Super Bowl LVI, or the Super Bowl preceding the record-setting The lending portal’s 2025 Super Bowl report reveals that the average viewer expects to shell out $142 on game-related expenses, up 22% [] Skip to Navigation How much does a Super Bowl ad cost in 2025? What these people don't tell you is how much money the air time costs. The Super Bowl is the most-watched event in the United States most years, and for The Super Bowl this year is expected to garner over 100 million viewers. How Much Is Spent on Super Bowl Commercials Each Year? According to USA Today's archives, the Super Bowl ads throughout the The lending portal’s 2025 Super Bowl report reveals that the average viewer expects to shell out $142 on game-related expenses, up 22% from last year. More than 100 million viewers are likely to tune in to Kendrick Lamar at the 2025 Super Bowl halftime show. Here's how much he's being paid to play. Most Super Bowl LIX viewers plan to spend less, or about the same, on big game celebrations this year. About 4 in 10 fans intend to bet on the game and drop $100 or more on wagers. Legal and illegal wagering on the Super Bowl is anticipated to hit tens of billions of dollars. Some 75% of Americans This increase comes despite 31% of viewers saying they’ll cut back on their Super Bowl spending. 19% said they plan to spend more. Food and drinks are the biggest expenses, followed by fan gear How many people watched the Super Bowl? 2024's Super Bowl had a viewership of over 123 million, making it the most watched TV telecast of all time. 1. As we said in Tuesday’s Traina Thoughts, this year’s Super Bowl between the Chiefs and Niners drew 123.4 million viewers. Last year’s Super Bowl between the Chiefs and Eagles drew 115.1 For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals
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