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I used average viewership data from Wild Card Round, Divisional Round, Conference Championship, and Super Bowl games played between 2021 and 2025 (representing the 2020-2024 regular seasons) to TELEVISION AUDIENCE FOR SUPER BOWL LVIII: Super Bowl LVIII between the Kansas City Chiefs and San Francisco 49ers drew an average audience of 123.7 million viewers across CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties – the most-watched telecast in history. Additionally, Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four Super Bowl 2025 will be the most-watched U.S. TV broadcast this year. The Big Game will easily attract more than 100 million viewers. What will be the final tally? View the odds for Super Bowl 2025 viewership below. Most-Watched Super Bowls According to Sports Illustrated, the Super Bowl has surpassed 100 million viewers annually since 2010. In 2017, it reached 126.3 million viewers, and in 2024, it had 123.7 million viewers. NFL recorded an international viewership of 62.5 million in 2023 for the Super Bowl. This figure excluded the domestic viewership of 123.4 million viewers in the United States. Of the recorded international viewers in 2023, 24.1 million viewers were from Mexico, the highest viewership recorded since the game began and a 5% increase compared to The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Last year's Super Bowl had an estimated 123.7 million viewers on CBS, the biggest audience in history for a single network, with another 2.3 million watching on Univision and 1.2 million on The 2024 Super Bowl drew an estimated 210 million viewers. The price for placing commercials during the 2025 Super Bowl has not yet been reported, but for the 2024 game a 30-second spot on CBS How many people are expected to watch Super Bowl 2025? This could be the rating for the big game. It is two consecutive years that the NFL has surpassed 100 million viewers in the league's Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. This photo provided by Coffee mate shows Coffee mate 2025 Super Bowl NFL football Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% versus last year's Super Bowl which was the previous record (115.1 million). More than 200 million viewers (202.4) watched all-or-part of Super Bowl LVIII across all networks, the highest unduplicated total audience in history and up The last two Super Bowl's have set audience records, averaging 123.7 million viewers last year. This season NFL regular season and postseaon ratings have dropped When Is Super Bowl 2025? How Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Super Bowl 2025 is expected to be an exciting game from start to finish. Key Takeaways. Super Bowl 2025 will be held on February 9, 2025, at the Caesars Superdome in New Orleans, Louisiana. The game will kick off at 6:00 p.m. ET and will be televised by Fox, Fox Deportes, and Telemundo. 1. As we said in Tuesday’s Traina Thoughts, this year’s Super Bowl between the Chiefs and Niners drew 123.4 million viewers. Last year’s Super Bowl between the Chiefs and Eagles drew 115.1 Additionally, Australia's 2024 Super Bowl audience reach of around 3 million viewers was the most the country had since record-keeping began and it was a 26% increase from 2023's viewership. ×
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