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The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million the 1980s: the birth of the Super Bowl ad phenomenon. The 1980s marked a turning point for Super Bowl ads. As the game’s viewership grew, so did the ambition of advertisers. Brands began to realize that the Super Bowl was more than just a football game - it was a cultural event that brought families and friends together. The classic Mac ad, in which a woman hurls a sledgehammer through a big screen TV broadcast of a barking dictator, “established the Super Bowl as the unofficial high holiday of capitalism Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated Super Bowl commercials over the years have tried to make us laugh, cry -- and most importantly -- buy stuff. Today a 30-second slot goes for $5 million, but back in 1967 it was a different story. Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear The ad that broke all the rules and wrote a few new ones. Directed by renowned Hollywood filmmaker Ridley Scott, this spot is considered the first Super Bowl ad that was a more than a 30-second Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social The Super Bowl has transcended from being a major sporting event to a cultural hallmark, showcasing some of the most iconic ads in advertising history. The pre-game is about understanding the history and development of the Super Bowl as a cultural event and the role The ad which was directed by Ridley Scott almost wasn't shown at the Super Bowl but is now hailed as a major turning point in Super Bowl advertising. The CMO of the NFL, Tim Ellis called the move This commercial is one of the best Super Bowl ads ever, and it even became a pop culture phenomenon. The "Wazzup" trend even got a reference in the pilot episode of "The Office," which aired five The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. From Super Bowl Facts and History to the dazzling halftime shows and creative commercials, the Interesting facts about the Super Bowl underscore why it remains a beloved tradition for sports enthusiasts and casual viewers alike. As the Super Bowl approaches each year, it not only celebrates the pinnacle of football but also unites communities A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the 2022 Super Bowl Ad Expectations. Super Bowl LVI is right around the corner, and we’re eagerly awaiting the arrival of the 2022 ads. According to AdWeek, there were only 5 remaining slots to fill all the way back in September 2021–clearly, companies have been waiting for their chance to get their brand messages out to a captive audience! Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad Greg Cote’s Super Bowl LIX pick: Sunday delivers a matchup so good that either team losing will feel a bit like an upset. Our pick for Chiefs vs. Eagles for the NFL championship in New Orleans. Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. Although Super Bowl LV recorded the lowest viewership count (96.4 million) since the 2007 Super Bowl, the Ads’ Inventory for Super Bowl LVI has been virtually sold out since September 2021, with the highest price for a 30-second ad spot hitting a record US$6.5 million, even though the annual game has seen a steady decline in viewership after The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers.
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