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During Super Bowl Sunday, a 60-second ad aired about Jesus Christ, and no one seemed angrier about it than Christians. The ad depicts a series of images of one person washing another person’s During the recent Super Bowl, two television commercials were aired by the “He Gets Us” campaign to promote Jesus: “Be Childlike” and “Love Your Enemies.” Advertise on TGC Similar ads by the group had been running for more than a year and have appeared on the Grammys telecast and during NCAA March Madness games. “He Gets Us,” a Christian outreach campaign, has spent millions in advertising and on Sunday will debut two new commercials during the Super Bowl. The campaign’s murky motivations have some But in this scenario, "He" is the center of a marketing campaign that has spread far across the U.S., spanning between billboards, banner ads online, and a forthcoming Super Bowl commercial. This image provided by He Gets Us LLC shows a scene from “Who Is My Neighbor,” the 15-second commercial from “He Gets Us” that debuted at the Super Bowl on Sunday, Feb. 11, 2024. For the second year in a row, a religious Super Bowl ad campaign promised viewers that Jesus “gets us.” Most Super Bowl adverts plug things like fizzy drink and cars, but one of the most talked-about commercials the day after the big game was selling Jesus - and it upset several very different That's a tagline that's been popping up in banner ads online, on highway billboards and soon in Super Bowl commercials. The he is Jesus Christ. And the ads say things like Jesus was a refugee and The He Gets Us ads running during the Super Bowl, the most watched U.S. event of the year, were created by a nondenominational group to share the message of Christ’s love to whole new audiences. Viewers who watched Super Bowl 58 took note of a commercial with this tagline: "He Gets Us." This year, the ad campaign will run a 60-second commercial during the first half of the big game. What The "He Gets Us" campaign is spending millions of dollars on its Super Bowls ads to promote Jesus. NPR's Michel Martin speaks with journalist Josiah Daniels about the campaign and its purpose. He Gets Us, a $100 million campaign reimagining Jesus’ message, is airing a 60-second “True Greatness” spot at Super Bowl 2025. Learn how the nonprofit Come Near, Jon Batiste’s Love Riot Festival, and AI-driven art are shaping this year’s faith-based outreach. The "He Gets Us" Christian ad campaign made waves during the 2024 Super Bowl game. A spokesperson for the brand explained their message and respond to critics. 2025 Super Bowl ads - WDSU February 6, 2025; How Brands Are Winning the Super Bowl This Year With High-Impact Ads - Inc. Magazine February 6, 2025; Carl's Jr. Super Bowl ad brings back bikini-clad burger models after yearslong clampdown February 6, 2025; The Conversation: Five Super Bowl Commercials That Deserve Places in the Advertising Once again, Super Bowl commercials from the “He Gets Us” campaign polarized viewers tuning into the Big Game on Sunday night. This image provided by He Gets Us LLC shows a scene from “Foot Washing," the 60-second commercial from "He Gets Us" that debuted at the Super Bowl on Sunday, Feb. 11, 2024. It's unusual to see a Super Bowl commercial that doesn't directly tie to buying a product, which is one reason the "He Gets Us" ads received so much attention during each of the last two Super Bowls. It's unusual to see a Super Bowl commercial that doesn't directly tie to buying a product, which is one reason the "He Gets Us" ads received so much attention during each of the last two Super Bowls. He Gets Us campaign spokesperson Greg Miller told the Associated Press the campaign's website received 715,000 views in 24 hours since the ads ran. The ad also had 603,000 views on YouTube by But those are the four big, you know, I guess if there’s one more big part of the Super Bowl, it’s the food, right? But there are going to be a couple of significant ads that are run from he gets us in the midst of the Super Bowl, which is a very intriguing thing. We all know that that’s not an easy thing to do financially. Major media outlets are covering the ad campaign, too. Yahoo’s reprint of a Parade article headlined “‘He Gets Us’ Super Bowl Ads for Jesus Flagged by Fans Criticizing Company Funding Them
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