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The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but NEW YORK -- A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. Super Bowl television ratings in Canada showing network(s) broadcast on and average viewership, 1998–present Super Bowl Date English French Network(s) Avg. viewers Network Avg. viewers XXXII: January 25, 1998 Global: 3,000,000 [105] RDS: Unknown XXXIII: January 31, 1999 3,399,000 [59] Unknown XXXIV: January 30, 2000 4,000,000 [106] Un Global Super Bowl Viewership. More than 62 million people outside the U.S. watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII, which was a 10% increase from the A global audience of more than 56 million watched the Kansas City Chiefs record a 38-35 victory over Philadelphia Eagles in Super Bowl LVII, a 7% increase over 2022 as international interest in In summary, the Super Bowl’s global viewership is influenced by a combination of team dynamics, game excitement, entertainment elements and broadcasting reach, consistently drawing over 100 American football’s NFL has announced an international total viewership of 62.5 million people for the 2023 edition of its showpiece season finale, the Super Bowl. The figure, which excludes the league’s record domestic viewership of 123.4 million viewers in the US, is a 10% increase on the 2023 edition of the game. A record 62.5 million viewers outside of the U.S. watched the Kansas City Chiefs beat the San Francisco 49ers in last month's Super Bowl, confirming on Wednesday that the National Football League Super Bowl LVIII shattered international viewership records, drawing 62.5 million viewers worldwide for the 2023 NFL season-ending clash. This figure, excluding the record-breaking 123.4 million domestic viewers in the US, marks a 10 percent increase compared to last year’s Super Bowl. The average was 10.1 million. (Viewership peaked during the halftime show, at 12 million.) In Germany, 3.8 million tuned in. The average audience was 1.9 million. In the U.K., the total audience was 3.7 million. The average was 1.2 million. For China, it was the most-watched Super Bowl in seven years, but there were no numbers provided. A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. The international viewership represents a 10% increase over 2023 as NFL fandom continues to grow around the globe. Highlights of Super Bowl LVIII media consumption in international markets include: From all reports, viewers can expect to see Swift at Super Bowl 59 this year, too, but maybe the novelty of her relationship with Kelce is wearing off. Zeta Global says it has seen a 192% jump Global Super Bowl Viewership. More than 62 million people outside the U.S. watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII, which was a 10% increase from the Paramount Global carried the Super Bowl last year on both CBS and its Paramount Plus subscription streaming service, drawing about 8 million viewers on the latter amid some glitchiness in the game The Most-Watched Super Bowls in History Global Super Bowl Viewership. More than 62 million people outside the U.S. watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII, which was a 10% increase from the previous year. The game was watched by millions in Australia, Germany, the United Kingdom, China, Canada and Mexico. At first glance, Super Bowl Sunday’s lineup of brands and celebrities touting them to a global audience looks standard. Viewers tuning into the Feb. 9 game on Fox will be greeted by the usual Super Bowl Viewership: a global spectacle. The Super Bowl is not just an American pastime—it is a global event. Each year, the game draws over 100 million viewers in the U.S. alone, with Super Bowl XLIX in 2015 reaching a record-breaking 114 million. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until But soccer fans may be inclined to triumphantly flip their scarves and point out that the Super Bowl’s viewership is “The final achieved a global reach of close to 1.5 billion viewers Global sales of the top performance apparel, accessories, and footwear companies 2023; Nike's global revenue 2005-2024; Value of the secondhand apparel market worldwide from 2021 to 2028
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