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[5] [6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [8] Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets Super Bowl ratings dating back to the very first game in 1967. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but The game was not close from the start. Despite the massive blowout, this was the fourth most-watched Super Bowl in history. The average viewership number for this Super Bowl was 112,752,000. The air date for Super Bowl XLVIII was on February 2, 2014. 3. Super Bowl XLIX: New England Patriots vs Seattle Seahawks. Super Bowl XLIX was aired on NBC. The first Super Bowl in Las Vegas, In 2010, Nielsen reported that 51 percent of Super Bowl viewers tune in for the commercials. [149] Since 1991, Ever since the first Super Bowl was broadcast on two networks, the audience has risen steadily from around 50 million viewers to more than 115 million. Meanwhile, the ratings and audience share Last year's Super Bowl between the Kansas City Chiefs and Philadelphia Eagles drew 115 million viewers, the largest number since the epic New England Patriots-Seattle Seahawks slugfest in 2014 The first Super Bowl, which featured the AFL (Kansas City Chiefs) and NFL champion (Green Bay Packers), was played on January 15, 1967. Some viewers consider the halftime show, now a 30-plus Las Vegas’ first Super Bowl made TV history. Super Bowl 58 on Sunday at Allegiant Stadium was the most-watched telecast in U.S. history, with an average TV audience of 123.4 million viewers What Happened: Super Bowl LIX is a rematch of Super Bowl LVII from 2023 when the Chiefs won 38-35. Like that Super Bowl, this Chiefs and Eagles match will also air on FOX, a unit of Fox Corp FOX FOXA. A recent Harris Poll examined the viewership expectations for Super Bowl advertisers in 2025; the organization found that 72% of those surveyed said they plan to watch the Big Game on Sunday, an Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. First-time advertiser Telehealth company Hims & Hers highlights the obesity epidemic First-timer Instacart joins DoorDash and Uber Eats and a battle between food delivery services during the game. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Pillsbury Doughboy. Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. First-time advertiser Telehealth company Hims & Hers highlights the obesity epidemic Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the most-watched program in U.S. history, averaging 123.7 million viewers—and a significant chunk of Paramount Global carried the Super Bowl last year on both CBS and its Paramount Plus subscription streaming service, drawing about 8 million viewers on the latter amid some glitchiness in the game Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have The data is clear, regardless of whether a given brand is making a return appearance or showing its first-ever Super Bowl ad, likely viewers are more likely to view it favorably than Gen Pop. Most notably, viewers (aged 21+) are 21 points more likely to favor Budweiser. The Super Bowl this year is expected to garner over 100 million viewers. How Much Is Spent on Super Bowl Commercials Each Year? According to USA Today's archives, the Super Bowl ads throughout the
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