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The result? We sent the push notification to 95% of eligible learners within 3.9 seconds and 99% within 5.7 seconds of the ad airing. WHY DID A GET A DUOLINGO NOTIFICATION THE SAME TIME THE COMMERCIAL CAME ON — 🦇𝔪𝔞𝔡𝔡𝔶 𝔱𝔥𝔢 𝔟𝔞𝔱𝔱𝔶 𝔟𝔞𝔡𝔡𝔦𝔢 🦇 (@frickoff_) February 12, 2024. Score! 🍑 🏈 Kuczynski says with its Super Bowl ad, Duolingo wanted to repeat this success on a larger-scale. Duolingo users located in the markets where the ad aired received a notification timed for the “exact second” it aired, which Kuczynski says is the first time he’s seen a brand do anything similar. Duolingo, a popular language learning app, released a 5-second commercial on Superbowl Sunday. The commercial, aptly titled "Do your lesson, no buts", featured a cheeky image of Duo's butt that went viral. As part of the ad, over 4 million learners received a push notification within 5 seconds of the ad airing. If you caught the Super Bowl, you may have seen unhinged Duo star in his own five-second ad. In it, Duo sits in a white frame with a sheepish expression. He turns, exposing his butt, which swells like a balloon until a second Duo pops out with a flatulent notification sound and the reminder to “Do your Duolingo.” Duolingo, a popular language learning app, released a viral 5-second ad on Superbowl aptly titled “Buttception” featuring the company’s owl mascot Duo’s face on its own butt. As part of the ad, over 4 million learners received a push notification within 5 seconds of the ad airing with the reminder to “No buts, do a lesson now!” The Anatomy of a Super Bowl Ad. Language learning app Duolingo wanted to create an eye-catching Super Bowl ad—but only had a few seconds of airtime to do it. To bring this goal to life, the team took a creative and highly cross-functional approach. One of the biggest challenges arose around the integration of the app with when the ad actually As part of the Super Bowl marketing campaign, Duolingo sent out 4 million mobile push notifications when the company’s five-second ad aired during the commercial break. At QCon London, Doulingo This year’s Super Bowl wasn’t short of weird ads, but none were stranger than a five-second animation of a green owl producing its own face from its backside with the adage: “do your duolingo”. If that wasn’t enough, the commercial was accompanied by a push notification for its US app users stating, “No buts, do a lesson now.” Duolingo also ran push notifications during the 2023 Super Bowl that played on the name of the Big Game and referred to Duo as a “Superb Owl”—but this year’s TV spot is Duolingo’s first Everything to know about Duolingo’s five-second Super Bowl ad. Duolingo banked on making a splash in a short timeframe, and overhauled its push notification system to encourage viewers to take their lessons, “no butts about it.” Take any pop culture moment or internet trend that arose in 2024, from the Super Bowl to the “Brat Summer” phenomenon, and Duolingo’s owl mascot, Duo, is guaranteed to have been involved Kuczynski says with its Super Bowl ad, Duolingo wanted to repeat this success on a larger-scale. Duolingo users located in the markets where the ad aired received a notification timed for the “exact second” it aired, which Kuczynski says is the first time he’s seen a brand do anything similar. By involving The Gregory Brothers—pioneers of viral, comedic music—Duolingo ensured the ad was in tune with internet sensibilities. The auto-tuned ballad style, melodramatic storyline, and surreal humor all play into the language of the online generation. Five Seconds of Fame — Remembering the Reddit style, Duolingo, transitioning from its TikTok success, hit the Super Bowl scene with a five-second ad that was more than just a fleeting glimpse The Duolingo owl mascot shocked his legions of fans during the Super Bowl as he upstaged Usher with a bum joke. Yes, you read that right. The Duolingo owl has become a cult icon, much like Elmo 792.1K Likes, 31K Comments. TikTok video from Duolingo (@duolingo): “need another look at my 🍑from the super bowl?! #SuperbOwl”. duolingo. original sound - Duolingo. A very important thing throughout this Super Bowl event is actually the ads. Duolingo and Duo specifically, because it goes great lengths to make sure that people do not miss practice, it was just Duolingo is set to take its viral TikTok marketing to the Super Bowl.The language-learning app plans to run a five-second ad during the Super Bowl game on. Event-based notification systems are not uncommon anymore, but there’s rarely a cost-effective example of an on-demand, highly parallel notification system. The complexity of building such a system comes from the intersection of system design, site reliability, and cloud resource management. Duolingo, No buts. The Duolingo bird gets a big old butt in the language app’s first ever Super bowl ad. This five-second spot aired at the same time as Duolingo sent out a blanket push notification to users which said: “Not buts, do a lesson now!”.
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Photos from events, contest for the best costume, videos from master classes.
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