Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 – $55,000; Super Bowl 4, 1970 – $78,200; The Super Bowl is a great time to enjoy some special and unique commercials, but how much do they cost? Here are the numbers. How much do Super Bowl TV ads cost? Updated Feb. 5, 2025 4:47 p.m. ET In terms of the length of the ad, budget would pose a constraint. In 2023, the average price for a 30-second commercial during the Super Bowl was a whopping $7 million, so the team took inspiration from examples like Reddit’s ad in 2021 to go after a five-second spot that would trend on social media and earn tens of millions of social Over the years, the cost of Super Bowl commercials has seen steady growth. In 2022 , the price was around $6.5 million , while in 2023 and 2024 , it rose to $7 million , and for 2025 , it has Many companies hire an ad agency to make their Super Bowl commercials. But some things are more meaningful when done in-house. We decided to develop the ad in-house with our marketing and design teams because: We understand our brand better than anyone. We know how to toe the line between funny and too far. It’s faster. This $8 million figure represents an increase of 88% from a decade ago — and a more than 20,000% jump from the first-ever Super Bowl. A 30-second Super Bowl ad cost $4.25 million in 2015 and The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. While the Super Bowl attracts a large general audience, “we haven’t tapped into the mass sports audience yet, so we’re using this as an experiment,” he adds. The strategy behind the push notification. Duolingo decided to advertise in the Super Bowl after a push notification sent during last year’s Big Game was its most engaged with of The cost savings for Duolingo to buy a five-second spot during the Big Game versus a 30-second spot — which costs new advertisers $7 million — was “of course” a draw, the CMO acknowledged. Though Reddit in 2021 demonstrated that five seconds can be enough to “generate coverage and interest,” Orssaud said. A 30-second commercial during Super Bowl 58 costs $7 million. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500 The prices for 30-second regional Super Bowl ads differ based on DMA, but can generally range from about $50,000 in some smaller cities to about $1.4 million in major markets like Chicago, New York, and San Francisco, according to Miaritis. Target practice. Beyond cost savings, there are other merits to regional Super Bowl buys. The regional Super Bowl ad reflects Duolingo’s continued efforts to insert itself into relevant pop culture moments, says Chief Marketing Officer Manu Orssaud. The Super Family plan is an annual subscription that costs $119.99 per year and allows up to 6 users to share one Super Duolingo subscription. Super Duolingo Monthly Cost If you opt for Duolingo’s monthly Super subscription, it will cost you $12.99 per month. 792.1K Likes, 31K Comments. TikTok video from Duolingo (@duolingo): “need another look at my 🍑from the super bowl?! #SuperbOwl”. duolingo. original sound - Duolingo. The Duolingo owl mascot shocked his legions of fans during the Super Bowl as he upstaged Usher with a bum joke. Yes, you read that right. The Duolingo owl has become a cult icon, much like Elmo Duolingo/TikTok. While some people have called the ad rather bizarre, it's seemingly a part of a bigger campaign. The owl appeared in a five-second Super Bowl ad fittingly called 'Do your lesson, no buts'. Duolingo Super. The Duolingo Super plan is the platform’s premium offering, designed for dedicated learners who want an uninterrupted, ad-free experience. Here’s what you get: Cost: $12.99 per month or $84 per year (billed annually) No Ads: Say goodbye to pesky advertisements interrupting your lessons. In the United States, the super duolingo price per month is $12.99. The annual subscription costs $59.99, which is $12.99 per month. In the United Kingdom, it’s £4.99 monthly or £48 annually. For users in Australia, the monthly cost is AUD 10.83, or AUD 129.99 annually. For European users, the super duolingo cost is €7.33 per month. In Welcome to r/Duolingo! This is the subreddit for Duolingo users to share tips, experiences, and support in learning languages, math, and music.
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