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Super Bowl halftime performers are paid the union-rate minimum. For Usher, that meant $671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl. It makes total sense when you consider artists drop the number of zeros from their usual invoice for the same reason companies will pay $6.5 million for a 30-second ad this year. The Super Bowl is the most-watched event on television, drawing millions of viewers each year. Even during the 2021 Super Bowl, when COVID restrictions meant the set was not as lavish as in previous years, the Weeknd's manager told Billboard the artist invested $7 million of his own money Why do artists perform at the Super Bowl without pay? Katy Perry performs with dancers during the Pepsi Super Bowl XLIX Halftime Show at University of Phoenix Stadium on February 1, 2015. Rob Carr Despite the euphoria surrounding the event, entertainers do not get paid to play the Super Bowl. At least not what they usually make. They only make union scale for the performances, according to With over 100 million viewers watching, the Super Bowl halftime show carries immense value—so much so that the NFL once explored whether artists would pay for the opportunity. When Beyoncé performed in 2013 without compensation, sources revealed the production costs reached approximately $600,000. How much do artists get paid for the Super Bowl Halftime Show? As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, cover all THE SUPER BOWL half-time show has become one of the most eagerly awaited moments in the pop culture calendar, drawing in million of viewers (including a huge number of non-football fans) each year Artists who have performed at past Super Bowl halftime shows, such as Shakira, Justin Timberlake and Bruno Mars, have seen boosts in either their music streams or sales, according to reports. If he performs his hit song, "Alright," he'll join a handful of artists including Justin Timberlake and Mary J. Blige who have performed the same song multiple times at the Super Bowl. Artists Don't Get Paid for Performing at the Super Bowl Halftime Show – Here's Why Despite being one of the most sought-after entertainment stages, the Super Bowl halftime show does not pay its performers. Rather, there is a significant benefit to the opportunity that extends beyond financial gain. Even though it features some of the Not only do musicians experience gains after the Super Bowl, but corporations that run advertisements throughout the game also gain from the Super Bowl, leading them to spend millions on a 30 The Super Bowl’s halftime show has emerged as a national spectacle along with the game itself. the league office and the Super Bowl committee do not pay the artists for their appearance at The answer lies in exposure. The Super Bowl Halftime Show offers the largest single-platform audience in the United States, catapulting artists' music sales and streaming numbers overnight. The massive viewership turns a Super Bowl Halftime Show setlist into a marketing opportunity. "Some of those artists do not see their appearance as a political statement, nor do they see the show as a cultural battleground, but rather view their live performance as an opportunity to Especially with an artist of this caliber set to take over the field, viewers might be curious about the amount that halftime performers get paid to sing at the Super Bowl. Turns out, it's a lot The production surrounding the Super Bowl halftime show can cost upwards of $10 million and is arguably one of the biggest performances of the year for artists. Even though they don't get any How much does the Super Bowl halftime show cost? 01:15 Why doesn't the NFL pay Super Bowl halftime performers? The NFL has a long-standing policy of only paying union scale for halftime performers As such, you might expect the NFL to pay performers a handsome salary for their work. However, that couldn't be farther from the truth. Super Bowl performers aren't paid anything for participating in the halftime show. "We do not pay the artists," an NFL spokesperson confirmed to Forbes in 2016. "We cover expenses and production costs." Super Bowl 57 is merely hours away, and the anticipation is at a fever pitch. However, aside from the big game between the Philadelphia Eagles and Kansas City Chiefs, fans of Rihanna are also eagerly awaiting her halftime performance.
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