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In 2024, a 30-second Super Bowl ad cost $7 million. With over 100 million viewers, companies use this platform to launch campaigns and boost brand visibility, betting on a significant return on investment. Although these ads have a high price tag, they often spike sales and interactions with each brand involved. The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it. Super Bowl commercial price history Here's what 30-second How much does a Super Bowl ad cost in 2025? Money bettors expect to spend on Super Bowl LVIII in the U.S. 2023-2024; U.S. adults preferred Super Bowl LVIII team to bet on in 2024; Fox has sold out of ad spots for the Super Bowl on Feb. 9, with more than 10 commercials selling for a record $8 million, according to a person familiar. The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. A decade later, in 1977 (Oakland Raiders 32 - Minnesota Vikings 14), brands were forking over $125k (about $675k today). Super Bowl commercials lure advertisers year after year. Here's why marketing dollars are better spent elsewhere. Super Bowl ads create a moment, but that moment lasts about as long as it takes Return on Super Bowl Investment Super Bowl ads consistently deliver strong return on investments. According to Kantar’s Super Bowl LVI Ad Effectiveness Report, the 2022 Super Bowl ads delivered an average ROI of $4.60 per dollar spent, with ads for T-Mobile, Verizon, AT&T, Disney+, Sam’s Club, and General Motors achieving the best results. Even as many businesses are being more disciplined with the money they have for marketing, and with spending on advertising slowing in recent years, the cost of a Super Bowl ad continues to go up The Super Bowl has become one of the biggest sporting events in the world, with more than 100 million people watching the NFL’s annual championship game every year. Given the Super Bowl’s popularity, it’s unsurprising that it generates a lot of money. The growing cost of Super Bowl ads . When Super Bowl commercials first began, the cost for an advertisement was $37,000 for 30 seconds. Today, the minimum necessary to air a commercial is $7 The Super Bowl — and the ads that come with it — is also a great investment for networks. We don’t know yet what NBC will make in terms of ad revenue for this year’s broadcast. The Peacock Group recently hosted its annual Super Ads Preview Party, during which Jay Cranford, chief creative officer and partner at Cranford Co., identified several key trends, ranging from nostalgia to a focus on Gen Z, to expect during this year’s Super Bowl ads. This year, a 30-second Super Bowl ad costs as much as $5 million, up from last year's $4.5 million.. It's a spectacular amount of money for so little airtime, but dozens of companies have no problem forking over the cash. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL Homes.com Super Bowl LIX Ads Confidently Proclaim the Company’s Belief: Homes.com is the Best. How we make money We sell different types of products and services to both investment A CNBC survey from 2016 showed that 97% of Super Bowl viewers “strongly agree” or “agree” with the statement that “they enjoy Super Bowl ads.” In a world of diverse views and opinions How Much Money Does a Super Bowl 2025 Commercial Cost? Ad Price Revealed! Even if you're not a fan of football, many tune in to the Super Bowl each year to watch the fun commercials that air The Super Bowl is the most watched American TV spectacle, and companies annually put forth their biggest efforts to make stunning commercials aimed at creating impressions and buzz. New Stanford research suggests that these Super Bowl ads are mostly effective — but not always. The most expensive ads in Super Bowl history both came in 2019: Google and Amazon each spent $16.8 million. Google’s ad was an emotional spot centered around an elderly man trying to hold on to Indeed, consumers rewatch Super Bowl ads on YouTube, news outlets discuss Super Bowl ads the next day, and brands post on their social and digital channels. Such reach can be advantageous for a
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