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Reasons for watching the Super Bowl in Germany in 2018, by demographics Mexico: Super Bowl viewers 2019-2020, by gender Adults looking forward to Super Bowl commercials in the U.S. 2019, by ethnicity Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Super Bowl watchers report higher happiness levels across multiple life categories than non-watchers. The importance of Super Bowl commercials has declined, with 71.1% seeing them as entertainment. Despite a slight decrease in party plans, Super Bowl party spending has steadily increased, with an average 2024 spend of $102.27. Super Bowl viewership has fluctuated over the years but increased by about 26% from 2021 to 2024, while the U.S. resident population increased steadily year over year. Interestingly the trends in annual percentage change in Super Bowl viewership and annual U.S. population change are similar, though there may not be a direct correlation. Super Bowl LVII bettors using online vs. offline platforms in the U.S. 2023 Top ways of betting on Super Bowl LVIII by those likely to bet in the U.S. 2024 Other statistics that may interest you The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl [5] [6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [8] Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets Last year’s Super Bowl drew 115.1 million viewers, making it the most-watched U.S. telecast in history. But 2024’s big game may bring in even bigger numbers. New Morning Consult data shows that 73% of U.S. adults said they will likely watch the big game — which takes place on February 11th at Allegiant Stadium in Las Vegas, Nevada between the Kansas City Chiefs and the San Francisco Diving further into Super Bowl audience demographics, we can see a lot of variety among viewers, beyond geographical segmentation. During an early 2023 survey in the US, more than 50% of respondents between the ages of 35-44 said they planned to watch the Super Bowl. The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research from AdColony. The report was based on data from a survey of 400 North Americans age 18 and older. How many people watched the Super Bowl? 2024's Super Bowl had a viewership of over 123 million, making it the most watched TV telecast of all time. Accessed February 03, 2025. Super Bowl ratings dating back to the very first game in 1967. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. Reasons for watching the Super Bowl in Germany in 2018, by demographics NFL regular season female TV audience 2013-15, by age NFL Honors awards show viewers in the U.S. 2014-2024 At Fantasy on SI we turn to Senior Writer, Shawn Childs, for Travis Kelce’s projected statistics in Super Bowl LIX. Super Bowl LIX, New Orleans, Louisiana. Kansas City Chiefs vs Philadelphia Eagles. According to a 2024 survey, for over half of U.S. Most Super Bowl wins by NFL team 1967-2024; NFL teams ranked by number of Super Bowl appearances all time 2024 The discrepancy between the number of females and males watching the Super Bowl has been getting smaller over the last decade, according to demographic data from Nielsen Media. Based on the 111.5 million viewers who watched the Packers-Steelers Super Bowl XLV on Fox last year, 54% were male, compared to 46% female. The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. Accessed February 05, 2025. The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. Statista. Accessed February 03, 2025. Chips and classic game day favorites top the Super Bowl food shopping list. Three-quarters (75%) of Super Bowl watchers plan to buy chips, followed by dips / salsa / guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%). Consumer Profile and Purchase Data Findings Include: The Super Bowl averaged just below 100 million viewers a few days ago. Television numbers were pretty good this year even if in-person attendance went in the opposite direction. The NFL is coming up on what should be historic television deals in 2021 — assuming there isn’t an extremely extended work stoppage due to the CBA expiring in 2020.
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