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Super Bowl viewership has fluctuated over the years but increased by about 26% from 2021 to 2024, while the U.S. resident population increased steadily year over year. Interestingly the trends in annual percentage change in Super Bowl viewership and annual U.S. population change are similar, though there may not be a direct correlation. From viewership trends to fan opinions, we analyzed key Super Bowl statistics using results from a recent survey we conducted with 1,000 U.S. respondents. Here’s what we found. Top Super Bowl 2025 Statistics: 58% of people are excited to watch the 2025 Super Bowl; 39% of respondents want the Philadelphia Eagles to win, but only 30% think they Reasons for watching the Super Bowl in Germany in 2018, by demographics Mexico: Super Bowl viewers 2019-2020, by gender Adults looking forward to Super Bowl commercials in the U.S. 2019, by ethnicity The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Average Super Bowl TV audience in Canada 2011-2024 NFL Super Bowl halftime show viewers in the U.S. 2024 Likelihood of watching the Super Bowl in the U.S. 2007-2025 The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl Premium Statistic NFL Super Bowl halftime show viewers in the U.S. 2024 Premium Statistic Likelihood of watching the Super Bowl in the U.S. 2007-2025 According to the custom survey, Super Bowl LVIII on Feb. 11 reached approximately 210 million viewers – nearly 2/3 of Americans – across CBS Television Network, Paramount+, Nickelodeon Super Bowl audience demographic characteristics. Diving further into Super Bowl audience demographics, we can see a lot of variety among viewers, beyond geographical segmentation. During an early 2023 survey in the US, more than 50% of respondents between the ages of 35-44 said they planned to watch the Super Bowl. Amount wagered on the Super Bowl in sports books in Nevada 2004-2024; Nevada sports book winnings from the Super Bowl in the U.S. 2004-2024; Nevada sports book winning percentage from Super Bowl In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The U.S. viewership throughout the 2023 Super Bowl, which saw the Kansas City Chiefs defeat Philadelphia Eagles, peaked by the end of the second quarter at around 124 million. Amount wagered on the Super Bowl in sports books in Nevada 2004-2024; Nevada sports book winnings from the Super Bowl in the U.S. 2004-2024; Nevada sports book winning percentage from Super Bowl Summary The Super Bowl, deeply ingrained in American culture, significantly shapes consumer behavior and happiness. Prosper Insights & Analytics’ January 2024 survey of 8,239 participants delves into Super Bowl-watching intentions, shedding light on its broader impact. Prosper Insights & Analytics’ January 2024 survey reveals that 76.9% of adults plan to watch the Super Bowl in [] The 2023 Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles was watched by a combined 112.2 million viewers, of which some 24 million watched the game out of home. Read more For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals The discrepancy between the number of females and males watching the Super Bowl has been getting smaller over the last decade, according to demographic data from Nielsen Media. Based on the 111.5 million viewers who watched the Packers-Steelers Super Bowl XLV on Fox last year, 54% were male, compared to 46% female. At first glance, Super Bowl Sunday’s lineup of brands and celebrities touting them to a global audience looks standard. Viewers tuning into the Feb. 9 game on Fox will be greeted by the usual Discover all statistics and data on Super Bowl advertising in the U.S. now on statista.com! Super Bowl viewers expecting to bet on the Super Bowl as of January 2024.
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