Ad slots for the Super Bowl cost between $6.5 million to $7 million a pop, per CNN.Going by those numbers, Temu spent approximately $15 million on its in-game commercials. The 30-second ad spots during Super Bowl LVIII — when the Kansas City Chiefs clinched the Lombardi trophy after the game went into overtime against the San Francisco 49ers — cost brands a Here’s a breakdown of the costs for Temu’s Super Bowl ads: Year. Cost. Ad length. Celebrity/Content. 2020: $10 million: 60-second ad: Taylor Swift, "Lover" theme song: 2021: $12 million: 30 Temu’s Super Bowl commercial featured the tagline “Shop like a billionaire.” In it, the animated protagonist buys a variety of household and apparel products priced under $10. The purchases are a sampling of the low-cost products Temu has become known for. The retailer also partnered with San Francisco 49ers running back Christian Temu used y’all’s credit card info to buy two Super Bowl ads — Tay *redacted* (@tayredacted) February 12, 2024 As for the reviews, Temu’s spokesperson says: “Temu is working with the BBB Temu’s Super Bowl spend may have run into the tens of millions of dollars — a 30-second commercial during Sunday night’s game cost about $7 million. Web searches for the app spiked when its ads aired, according to Google Trends data, but searches have been steadily declining since early July. Temu dropped tens of millions of dollars on its flurry of Super Bowl ads — and its big spending may pay off Erin Snodgrass 2024-02-13T04:43:35Z Perhaps most noteworthy this year was Chinese ecommerce company Temu commandeering Super Bowl ad inventory with a grand total of six ads from kickoff through the post-game show. At $7 million a pop for in-game spots, Temu likely spent tens of millions to advertise during the Super Bowl this year, not to mention the additional $15 million in The significant cost of Super Bowl ads has seen a remarkable escalation over the years. In the inaugural Super Bowl between the Green Bay Packers and the Chiefs in 1967, brands paid a mere $42,000 for ad time, a stark contrast to the current astronomical figure of $7 million for a 30-second slot. The ad prices for the Super Bowl set a historic record, hitting a price tag of $7 million for every 30 seconds. This clearly indicated the incalculable commercial value of the 2023 Super Bowl. What’s more, the audience for the Super Bowl highly overlapped with Temu’s target audience. Temu sells everyday products on its platform, and the Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Our constantly updated guide to who is in the Big Game. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in Temu’s spending on the Super Bowl this year is just a drop in the bucket for the company, Kaziukėnas noted, citing the company’s massive $3 billion U.S. ad budget last year. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years:. Super Bowl I, 1967 – $37,500; Super Bowl II, 1968 – $54,500; Super Bowl III, 1969 – $55,000 Super Bowl LVIII viewers quickly grew frustrated with a series of Temu commercials that aired during the big game on Feb. 11. The online marketplace is sponsoring this year’s Super Bowl. Temu had a Super Bowl commercial spot in 2023, but this year the Chinese-operated company ran four identical commercials with a jingle and the slogan “Shop like a billionaire” alongside $15 Super Bowl Commercial Lineup. With all Super Bowl ad slots reportedly spoken for, including some 60-second commercials along with the more popular 30 and 15 second slots, here’s the latest Temu, the e-commerce app run by Chinese company PDD Holdings, plans to run a Super Bowl ad on Sunday, a spokesperson told CNBC, as it looks to continue growing rapidly in the United States. Next month, more than 100 million people are expected to watch the Super Bowl — and with it, a Temu ad that likely cost up to $7 million, by some estimates. Andrew Lipsman, an independent e-commerce analyst, told Modern Retail that he’s “never seen a strategy quite like this.” The ad for Temu, which featured the tagline ‘Shop like a Billionaire,’ immediately led to a rise in both downloads and daily active users. According to Sensor Tower data, Temu saw a 45% surge in downloads and daily active users jumped by about 20% on the day of the Super Bowl, compared to the previous day. See Super Bowl commercial costs for 2025 compared to past years: 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper
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