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Companies spend a fortune for just 30 seconds of our time, hoping to capture a market. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Back during Super Bowl XXXVI, played in 2002 between the New England Patriots and the St. Louis Rams, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. A 30-second commercial during Super Bowl 58 costs $7 million. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500 The cost of a Super Bowl ad has jumped in recent years, rising from $4.5 million in 2019 to $7 million today. What is the most expensive Super Bowl ad ever aired? From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined the evolution of Super Bowl ad prices. We are proud to have been a part of it for so long. That Super Bowl commercial you love isn't exactly priceless—it's worth millions. The first time the cost was over a million dollars was in 1995 when it cost $1.15 million for the 30-second The cost of a Super Bowl commercial carried the same price tag in 2024 as in 2023: $7 million for 30 seconds of air time, according to NPR. CBS last carried a Super Bowl in 2021, when the Chiefs Just 30 seconds of air time can cost a company $7 million during this prime advertising period. “Super Bowl ad costs have nearly doubled over the past decade, from $4M in 2014 for a 30 Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country State Farm, which won last year’s USA Today Super Bowl Ad Meter, reprised its Super Bowl spot from earlier in the broadcast, cut down to a 30-second version from the 60-second spot that ran This $8 million figure represents an increase of 88% from a decade ago — and a more than 20,000% jump from the first-ever Super Bowl. A 30-second Super Bowl ad cost $4.25 million in 2015 and In 1968, when Super Bowl II aired, commercial time sold for $150,000 a minute, according to Time, the equivalent of $1.38 million today. By 1977, advertisements cost $250,000 a minute, rising to Google’s 90-second “Loretta” ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 - Chiefs 9) cost the search behemoth $16.8 million ($20.5 million today). How much do Super Bowl commercials cost in 2025? A lot. A 30-second spot during Super Bowl LIX will cost about $8 million, a new record. The Associated Press reports Fox, which is broadcasting The Super Bowl is a great time to enjoy some special and unique commercials, but how much do they cost? Here are the numbers. How much do Super Bowl TV ads cost? Updated Feb. 5, 2025 4:47 p.m. ET Relive the 10 best Super Bowl commercials that have captured hearts and laughs through the years. From Apple’s iconic 1984 ad to the unforgettable Budweiser frogs. In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a Ongoing updates of the latest Super Bowl 2025 commercials. A Playbook for First-Time CTV Advertisers Thursday, February 6, 2025; Do Big Game Ads Really Change the Game for Brands?
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