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Coinbase made one of the most confusing Super Bowl commercials of 2022 and, perhaps, all time. The cryptocurrency company paid nearly $14 million for a minute-long ad that aired during Super Bowl 56. Those Super Bowl ad spots paid off for a number of tech companies not just in terms of exposure, but also app installs, a new report indicates. But Coinbase’s viral ad — which just bounced a The QR code by Coinbase that bounced around the Super Bowl screen | Source: Coinbase. This year Super Bowl ads cost about $7 million for every 30 seconds which is a 25% increase compared to the $5 QR codes are certainly not a new marketing tool, but Coinbase's Super Bowl commercial showed that these two-dimensional barcodes can be an effective way to drive engagement on TV, a historically More than 20 million people over the span of one minute visited Coinbase’s landing page following the company’s QR code ad during Super Bowl LVI. The volume was more than six-times higher than the previous high of traffic on Coinbase and resulted in the company’s app crashing temporarily. Coinbase Global Inc (NASDAQ:COIN) scored a screamer on Sunday by presenting a $7 million commercial during the Super Bowl LVI. The ad, a QR code through which registered users could win $15 in Coinbase's advertisement snagged the top spot on AdAge and Adweek's lists of the best Super Bowl 2022 commercials. FTX came in at number four on Adweek's list. Marketing experts showered Coinbase's commercial with praise on LinkedIn, calling it "brilliant" and saying it "changed Coinbase was one of the many crypto exchanges that featured ads during the Super Bowl LVI between the Los Angeles Rams and Cincinnati Bengals. Coinbase’s ad stood out as the exchange had a bold approach of showcasing a letter ‘C’ and then a QR code bouncing into the screen in a retro DVD logo style for a minute. If you watched Super Bowl LVI, you likely saw the now-legendary ad for cryptocurrency exchange platform Coinbase, which featured a color-changing QR code bounced around the screen à la The Office Many have declared Coinbase’s retro, bouncing QR code the big winner (including Adweek) of Super Bowl 2022. But in spending nearly $14 million on a 60-second spot, chances are the cryptocurrency Coinbase’s clever, DVD-inspired QR code Super Bowl commercial promoted the service with a free sign up and $3 million giveaway, but was also so popular that it crashed the company’s app. Coinbase followed up the advertisement with a message on social media, announcing a $15 Bitcoin giveaway to users who join on Super Bowl Sunday. Crypto exchange Coinbase aired its first Super Bowl ad, and it definitely got people talking—and scanning. The 60-second spot features a QR code changing colors and bouncing across the screen, a Sign up for a free Coinbase account and receive $10: Super Bowl Commercial - 2022 Scan the QR code for a chance to win $3M. Coinbase paid $20 million to air a 60-second ad showing nothing more than a bouncing QR code during last Sunday’s Super Bowl. And within minutes of airing, the response far exceeded Coinbase’s most ambitious expectations Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Upcoming Webinars Turn 2024 Marketing Challenges Into 2025 Wins Wednesday, February 5, 2024 2025 Super Bowl LIX Ad Center. 2025 Super Bowl Commercials; 2025 Super Bowl Advertisers; Top 2025 Super Bowl Commercials; SB LVIII Webinar - Featuring Oreo; 2024-25 NFL Insights & Reports. Super Bowl 2025 VIP Ad Center Access; 2025 Super Bowl Ad Report Coinbase invited Super Bowl viewers to hit the crypto jackpot with a direct response ad depicting nothing more than a QR code bouncing around the screen for 60 seconds. Coinbase's 2022 Super Bowl Ad Features QR Code Contest with a Chance to Win $3M in Prizes. The cryptocurrency company's Super Bowl ad featured a QR code that bounced around the screen in a style
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