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The Super Bowl ad that stole the show. The Chrysler 200 with a special appearance by Detroit's son himself, Eminem . Lyrics are below I got a question for ya *View more cause marketing ads like this at:* This "Buy American" style TV ad is further localized to Detroit, referred to in the NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no "Born of Fire", also known as "Imported from Detroit", [3] is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown during a Super Bowl. It was created by Wieden + Kennedy and has been voted [View of Chrysler 200] Now we’re from America – but this isn’t New York City. Or the Windy City. Or Sin City. And we’re certainly no one’s Emerald City. [View of Eminem driving a Chrysler 200, steps out of the car, and walks into the Fox Theater.] Eminem: This is the Motor City. And this is what we do. Eminem himself steps out of the car, walks through the theater, climbs up on stage with a choir of singers and addresses the camera directly. He says, "This is the Motor City, and this is what we do." This Chrysler ad ran during Super Bowl XLV on Feb. 6, 2011. More Super Bowl Top Ads The first phase was allowing Chrysler to use the song (though not the lyrics) for a press conference at the North America International Auto Show in Detroit on January 11. Eminem Chrysler 200 Super Bowl Commercial: Imported From Detroit By Author Free Britney at Feb 07, 2011 • Category Eminem Chrysler’s effort featuring the Motor City’s own Eminem was anything The most memorable ad during Sunday's Super Bowl -- Chrysler's two-minute spot featuring rap star Eminem -- was a gut-wrenching decision for the carmaker's chief executive Sergio Marchionne. "This Lyrics should be broken down into individual lines Use section headers above different song parts like [Verse], [Chorus], etc. Use italics ( <i>lyric</i> ) and bold ( <b>lyric</b> ) to distinguish While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the DIA's Rivera Court featured in Chrysler commercial. The Chrysler 200 has arrived. Imported straight from Detroit EMINEM'S home. DISCLAIMERUnder Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, sc Eminem's 'Imported from Detroit' Super Bowl Ad For Chrysler Scores Big : The Two-Way The two-minute homage to Detroit seems to have done exactly what commercials are supposed to do — generate a Chrysler's "Imported From Detroit" ad has been called one of the best commercials of Super Bowl XLV. "It's not like we set out to do a two-minute commercial with Eminem," Melissa Garlick, head of Despite his status as the biggest rap star of the past decade, Eminem still has mad pride for Detroit, the city where he rose to prominence and salutes in the Super Bowl commercial for the This advertisement, titled "Super Bowl Commercial," featured the slogan "Imported from Detroit" and starred the renowned rapper Eminem. It successfully redef Eminem commercialSubscribe Mother Jones – Chrysler’s Deplorable “Detroit” Super Bowl Ad. If you’re not familiar with it, Mother Jones is an aggressively progressive magazine (and website) that wears its political heart on its sleeve. And Mother Jones was not impressed with Chrysler’s “Imported from Detroit” ad. Adam Weinstein writes there:
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