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*View more cause marketing ads like this at:* This "Buy American" style TV ad is further localized to Detroit, referred to in the NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no "Born of Fire", also known as "Imported from Detroit", [3] is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown during a Super Bowl. It was created by Wieden + Kennedy and has been voted The Super Bowl ad that stole the show. The Chrysler 200 with a special appearance by Detroit's son himself, Eminem . Lyrics are below I got a question for ya Eminem himself steps out of the car, walks through the theater, climbs up on stage with a choir of singers and addresses the camera directly. He says, "This is the Motor City, and this is what we do." This Chrysler ad ran during Super Bowl XLV on Feb. 6, 2011. More Super Bowl Top Ads While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the There was the "Imported From Detroit" piece from 2011 featuring Eminem, the 2013 "God Made a Farmer" ad and the 2020 "Groundhog Day" commercial with Bill Murray. Stellantis stands alone as the only automaker with Super Bowl commercials in 2025. Detroit Free Press. highlighted by the 2011 "Born of Fire" Chrysler ad, featuring Eminem and a resilient Eminem's publisher sued a Detroit car “The composition was licensed and featured in a two-minute Chrysler television commercial that aired during the 2011 Super Bowl,” Eight Mile’s It broke all the rules for what a Super Bowl ad was supposed to be. Rather than epic cinematic storytelling, it reveled in lo-fi awkwardness. “But more than that, it was the first Super Bowl ad DIA's Rivera Court featured in Chrysler commercial. Chrysler's "Imported From Detroit" ad has been called one of the best commercials of Super Bowl XLV. "It's not like we set out to do a two-minute commercial with Eminem," Melissa Garlick, head of But he and Eminem had doubts about both the idea and the slogan written by Wieden & Kennedy, the ad agency based in Portland, Oregon. They didn't think "Imported From Detroit" would make it Eminem Motor City Commercial Super Bowl XLV Amid all of the buzz surrounding last night's Super Bowl commercials, something of a political debate emerged over Chrysler's two-minute spot that hailed the virtues of the Detroit-based auto Eminem commercialSubscribe On February 6, 2011, we introduced Imported from Detroit to the American public. Chrysler used the Super Bowl as its stage, airing a two-minute anthem with 111 million people watching. The Emmy-winning commercial, called “Born of Fire,” featured an American icon and anthem: Eminem and a version of his track, “Lose Yourself.” My favorite ad for the 2011 Superbowl? Hands down: the Chrysler Eminem ad by Wieden+Kennedy. For those of us who live in or work in the Detroit area, we can hold our heads high. "This is the Motor City. And this is what we do." Transcript from the video: [View of the city from the The rationale employed in the commercial “Chrysler Eminem Super Bowl Commercial – Imported from Detroit” was to mingle pathos with logos and ethos through the appeal of the audience’s sensibility and emotions while hearing the experienced voice talking about what Detroit stands for (pathos), through strong argumentation and logical Chrysler pairs with rap-star Eminem in Chrysler's "Imported From Detroit" ad during Super Bowl XLV.
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