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The actor's partnership with the skincare brand was made clear during the Super Bowl, when their collaborative ad aired. Cera, in the commercial, called CeraVe his cream — or, as he might say it CeraVe's Super Bowl ad made headlines over the weekend, as Cera conveyed his passion for skin and moisturizing to more than 120 million people. IE 11 is not supported. For an optimal experience Michael Cera won the Super Bowl. No, not the football part, obviously— that was all Taylor's boyfriend . No, what Cera won was the commercial break, with an appearance in a 30-second CeraVe ad spot. There were clues that Cera was involved in a publicity stunt with CeraVe. In recent weeks the actor was spotted around New York carrying a giant bag of CeraVe products, even handing them out to strangers on the street. When Fallon asked about how Cera became involved with the company's Super Bowl spot, he said, "I have the last name Cera “The ask wasn’t just ‘make a Super Bowl ad and let’s build some buzz around it,’ it was ‘let’s create a world.’” In the end, what separated CeraVe’s campaign from the slog of teasers and trailers was a commitment to letting earned media lead the effort. “Earned-first creativity is scary, because you give up a sense of control. "Michael Cera for CeraVe just won the Super Bowl. Bravo," fellow actor Ross Patterson shared . Apparently, Cera was an obvious pick for the commercial and he shared just why the company chose him The actor appeared in the skincare brand’s Super Bowl commercial on 11 February. The premise of the commercial is an entire play on how his last name is the same as the brand as he jokes about The Michael Cera ad for CeraVe is genuinely hilarious and a breath of fresh air in a sea of Super Bowl ads that rely on nostalgia. It's a brilliant stroke of marketing and X (formerly known as Michal Cera offers up the “perfect crossover opportunity” in the new CeraVe commercial, which aired on Sunday (February 11) during the 2024 Super Bowl!. In the clip, the Barbie actor points CeraVe, a L'Oreal-owned skincare brand, has debuted its first-ever Super Bowl ad, and fans loved it. It starred actor Michael Cera—scroll down to watch it below. During the week leading up to the game, Cera has spoken, jokingly, about how CeraVe is his ‘namesake’ brand. CeraVe continued the joke by denying involvement. Weeks of speculation that actor Michael Cera is the founder of skin care brand CeraVe have culminated in a Super Bowl ad that reveals it was all an elaborate prank. Michal Cera offers up the “perfect crossover opportunity” in the new CeraVe commercial, which aired on Sunday (February 11) during the 2024 Super Bowl! In the clip, the Barbie actor points out the similarities between his name and the company’s name. He then proposes a truly wild ad campaign to sell the products. "Human skin is my passion," actor Michael Cera says, during Super Bowl LVIII as he holds up a tub of CeraVe Moisturizing Cream. Mysterious and otherworldly music swells in the opaque, curtain-lined room, highlighting an undercurrent of whispering yet somehow distant romance. Michael IS CeraVe, and this is HIS cream. Even the sheer rock face of a looming cliff will feel the hydrating It’s all part of an ultra-meta, multipronged marketing campaign that CeraVe has been unveiling layer by layer over weeks, and which will culminate in its first Super Bowl commercial. Social & Influencers Inside the Michael CeraVe Super Bowl campaign Melanie Vidal, global brand manager for CeraVe at L’Oréal, tells us what went into the brand’s first Super Bowl campaign that left people equal parts confused and entertained. The Canadian actor was cast in the commercial for the famous skincare brand, and with his last name, the casting choice just makes sense. The 2024 Super Bowl commercial for CeraVe begins much CeraVe’s first-ever Super Bowl ad campaign, featuring actor Michael Cera, marked a notable attempt by the brand to blend humor, celebrity endorsement, and educational content. See all 2024 Christmas ads and vote for your favorite! CeraVe effectively promoted its moisturizing cream in a commercial starring Michael Cera. The comedic actor puts himself at the center of a hilarious parody of over-the-top beauty product NEW YORK, Feb. 12, 2024 /PRNewswire/ -- CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad in a first-of-its-kind By the end, we see the actor is showcasing the commercial to the CeraVe board, who aren’t too pleased he’s claiming credit for something he wasn’t involved in. The L'Oréal-owned brand has quickly become one of the bestselling skincare companies, which this Cera ad may or may not have had a role in.
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