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TORONTO (February 12, 2024) – The thrilling SUPER BOWL LVIII overtime win that saw the Kansas City Chiefs secure their second consecutive victory is Canada’s most-watched SUPER BOWL on Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four TORONTO (February 12, 2024) – The thrilling SUPER BOWL LVIII overtime win that saw the Kansas City Chiefs secure their second consecutive victory is Canada’s most-watched SUPER BOWL on record, with an average audience of 10 million viewers on TSN, CTV, and RDS, preliminary data from Numeris confirms. The Chiefs’ victory over the San The epic battle between the Kansas City Chiefs and San Francisco 49ers was the most watched Super Bowl on record with an average of 10 million viewers, according to TSN. That also made it one of the top five most-watched English broadcasts in Canada’s history. SUPER BOWL LVII ranks as Canada’s most-watched broadcast of the 2022/23 broadcast season to date, and was the #1 program of the day on Sunday, with CTV and TSN becoming the most-watched networks The Super Bowl and the pre-game Kickoff dominated the ratings in most other cities across Canada, with CTV’s broadcast and pre-game show taking the top two spots in every Anglophone market except for Edmonton, where the pre-show was third. As per Bell Media, their broadcast of Super Bowl LIV attracted 9.5 million viewers on average (with a peak of almost 18.7 million, almost half of the Canadian population of 37.59 million) across [5] [6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [8] Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets There were 114.2 million people tuning in for the Super Bowl when the Chiefs beat the Eagles last year, according to Sports Media Watch, which set a viewership record. Across all platforms, 17.6 million unique Canadian viewers, accounting for 47% of Canada’s population, tuned in to watch some part of the NFL’s iconic championship game. Audiences peaked at 11 million viewers at 8:38 p.m. ET during the Pepsi Super Bowl LV Halftime Show headlined by Canadian superstar The Weeknd. The US experienced similar audience changes as Canada, with streaming growing significantly as TV viewership dipped. According to CBS Sports, Super Bowl LV was the most live-streamed NFL game ever, with an average minute audience of 5.7 million viewers, the highest for any NFL game and up 65% from last year’s Super Bowl. An expansive slate of SUPER BOWL Sunday programming begins at 10 a.m. ET on TSN, TSN.ca, and the TSN app, with coverage joined on CTV, CTV.ca, and the CTV app at 11 a.m. ET. The NFL’s iconic championship game features the highly anticipated Apple Music Super Bowl LIX Halftime Show, featuring 22-time Grammy Award-winning artist Kendrick Lamar. The hit’s popularity alone is reason enough to put it in a Super Bowl setlist, but Lamar also seems keen to keep the fight going; he attended the Grammy’s in a head-to-toe denim “Canadian Super Bowl 50: Carolina Panthers vs. Denver Broncos: 8.32 February 7, 2016 CTV, RDS [20] [21] 16 Super Bowl XLVI: New York Giants vs. New England Patriots: 8.178 February 5, 2012 CTV, RDS [22] 17 Super Bowl LVI: Los Angeles Rams vs. Cincinnati Bengals: 8.177 February 13, 2022 CTV, TSN, RDS [23] 18 Super Bowl XLVIII: Seattle Seahawks vs. Denver In the U.S., Super Bowl ratings managed to turn around, averaging 112.3 million viewers, up from 96.4 million viewers the year prior – though those numbers include both linear TV and streaming viewers. The wait is almost over. In less than two weeks, the 2024-2025 NFL season will come to an end with the ultimate showdown, the Super Bowl. A few months ago, 32 teams were all-in on doing their best We’re just days away from Super Bowl LIX, and many brands have—as usual—already released their Big Game ads. From a romcom reunion to a game-time snacking conspiracy, Canadian Grocer rounds up the latest spots below. Super Bowl LVIII, which took place on February 11, 2024, brought in an average audience of over 10 million viewers in Canada. Super Bowl TV ratings in the U.S. 1990-2024; For the second straight year, Super Bowl TV viewership in Canada was down millions from 2016’s record high of 7.32 million. Get the latest Isiah Pacheco picks ahead of Chiefs vs. Eagles at Super Bowl 59 on Sunday, February 9.
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