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Follow the USA TODAY Ad Meter Super Bowl commercial tracker for the latest updates and additions. Who's out in 2025? Kia, the 2017 Ad Meter winner ("Hero's Journey"), won't be in the lineup in 2025, joining several other automotive brands that are skipping this year's big game. State Farm is the other notable brand that's not in the game this year. Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Super Bowl 58 is over, but the big game's commercials will live forever.. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Ad Meter invites participants to rate Super Bowl LIX commercials USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 37th annual Ad Meter competition, the industry’s leading opinion tool for gauging public sentiment about Super Bowl commercials. Since launching in 1989, USA TODAY Ad Meter’s popularity and relevance remains highly influential across the Super Bowl These students will select their top 5 and bottom 5 commercials and these results will be published in an article with post-Super Bowl coverage. The 4 th annual USA TODAY Ad Meter Summit hosted in USA TODAY’s Ad Meter will once again measure which Super Bowl commercials are best. Since 1989, we’ve gotten the answer to which ad reigned supreme. Since 1989, we’ve gotten the answer to Ad Meter celebrates 35 years as the Super Bowl 57 commercial rush nears. became the first commercial to win the USA TODAY Ad Meter ratings, holding off two Pepsi ads to take the crown. Thanks to Ad Meter data, there are a bunch of commercials that have gotten some awful grades. Worth noting: with Ad Meter moving to a 1-to-5 rating system in 2025, these are from the 1-to-10 scale. By 2022, after multiple investment rounds, Cirkul exceeded a $1 billion valuation.. AD METER 2025: Sign up to rate all the commercials from the big game! And after the brand enjoyed a boost from Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League. The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight You are now an official USA TODAY Ad Meter panelist. You're going to take part in a tradition spanning over three decades, rating the best commercials of the year. We'll send you reminders to make sure you don't miss out. Remember, you'll need to rate ALL the ads by Sunday night for your votes to count. So be ready on game day! Whether you’re rooting for an ad because it made you laugh, cry, or think, each vote contributes to a legacy of memorable Super Bowl moments. Join the fun and make your voice heard this Super Bowl season! Visit USA Today’s Ad Meter 2025 to start rating today. AD METER 2025: Vote on the best Super Bowl commercials! AD METER 2025: Sign up to rate all the commercials from the big game! The USA TODAY app gets you to the heart of the news — fast. AD METER: Vote on the best 2025 Super Bowl commercials Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. Bottom line: The commercial game for the Super Bowl has always been a hot topic. AD METER 2025: Sign up to rate all the big game commercials! That was the case a decade ago during Super Bowl XLIX when the New England Patriots beat the Seattle Seahawks in a 28-24 thriller. AD METER 2025: Sign up to rate all the commercials from the big game! Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year!
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