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Super Bowl TV viewership in the U.S. 1990-2024; Super Bowl TV ratings in the U.S. 1990-2024; Average Super Bowl TV audience in Canada 2011-2024 ; NFL Super Bowl halftime show viewers in the U.S Most Super Bowl wins by player 1967-2024; National Football League Super Bowl host cities 1967-2024; Super Bowl TV viewership in the U.S. 1990-2024; Super Bowl TV ratings in the U.S. 1990-2024 Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. A whopping 74% of $500K+ homes tuned in to the game, compared to 45% of all households. And with each step down the income ladder, viewership declined, with households that bring in $10K or less averaging a 30.5% household rating. The Super Bowl continues to skew to male viewers, with men representing almost 55% of viewers. There were 114.2 million people tuning in for the Super Bowl when the Chiefs beat the Eagles last year, according to Sports Media Watch, which set a viewership record. Across all platforms, it's This year, a 30-second spot on Fox during the Super Bowl will cost studios $7.5 to $8 million before an audience that last year reached nearly 124 million viewers, according to Deadline. But the In a Super Bowl landscape saturated by comedic one-liners and celebrity pairings, Oikos’ ad stands out by blending humor with an empowering message. “Surprising Strength” highlights not just the power to lift, run, or tackle, but also the inner resilience to handle life’s smallest—and largest—twists and turns. Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. Team from Minnesota wins grueling I-500 snowmobile endurance race in Sault Ste The loyal viewers don’t need a Woke up Call.” The building call-to-action to tune out the Super Bowl has been countered by several others. A comment online reads, “Hey MAGA, your racism This year’s crop of Super Bowl advertising led to similar percentages among people who said the ads generally affected their perception of a brand positively and negatively. A slightly higher percentage of ad viewers said many of the ads had a negative effect over a positive effect (9% to 7%). The ability of the Super Bowl to capture the attention of so many engaged viewers makes it an excellent platform for branding and marketing campaigns. The Super Bowl is a rare event, offering marketers access to an environment where consumers are unlikely to simply skip through the ads. After last year’s game reached 123.7 million viewers to become the most-watched telecast in history, all eyes will be on Super Bowl LIX as the Kansas City Chiefs face the Philadelphia Eagles on Mexico: Super Bowl viewers 2019-2020, by gender; Adults looking forward to Super Bowl commercials in the U.S. 2019, by ethnicity; Super Bowl 50 revenue by stream in 2016; Topics According to Nielsen Scarborough data, 59% of Super Bowl fans said they prefer to drink wine, while 55% prefer beer and 49% prefer spirits. 59% of Super Bowl fans say they prefer to drink wine, 55% prefer beer and 49% prefer spirits. The infographic below highlights how viewers tuned in and sales of America’s most loved fan fare items. Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run.
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