Why Super Bowl Halftime Performers Aren’t Paid An Appearance Fee From the NFL’s perspective, the payment is the exposure. According to the NFL, 123 million Americans watched Super Bowl LVIII Artists don't get paid to perform at the Super Bowl, whether for the pre-kickoff songs (the national anthem, "Live Every Voice and Sing" and "America the Beautiful") or the halftime show. More than 100 million viewers are likely to tune in to Kendrick Lamar at the 2025 Super Bowl halftime show. travel expenses and hotel fees. performance on Super Bowl Sunday could go a long THE SUPER BOWL half-time show has become one of the most eagerly awaited moments in the pop culture calendar, drawing in million of viewers (including a huge number of non-football fans) each year Rihanna's performance at the Super Bowl last year became the most watched in history with over 121 million viewers, barely edging Katy Perry's 2015 show. The number from Rihanna's set is about 6 According to a Sports Illustrated report, Usher was paid "$671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl." Dr. Dre and Snoop Dogg at Coachella. The pair will be paid a union-mandated minimum fee for performing at Super Bowl LVI Getty. The NFL's vice president of communications, Brian McCarthy, says The Super Bowl is the most-watched event on television, drawing millions of viewers each year. In 2023, it was the most-watched in TV history when 118.7M fans tuned in for Rihanna's set. It’s an ideal time for artists to capitalize on upcoming tours, album promotion, brand deals, and, of course, bragging rights. The Real Reason the NFL Doesn’t Pay Super Bowl Halftime Show Performers The NFL covers production costs, for starters. By Selena Barrientos and Adrianna Freedman Updated: Feb 05, 2024 2:58 PM EST Fans flock to a Super Bowl performer's catalog like moths to a flame. The figures are eye-popping: Maroon 5's sales sky-rocketed 434 percent on the day of their halftime show back in 2019, per During the Super Bowl 56 halftime show in Los Angeles three years ago, Lamar performed alongside other West Coast and rap/R&B icons: Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige. The fact that artists don’t get paid surprises many people. We’re used to seeing performers like Katy Perry, Beyoncé, Bruno Mars, Maroon 5, and Coldplay command millions of dollars for their performances. However, it does make sense from an economic perspective. The NFL may cover travel costs for artists, but maintains its long-standing tradition of not paying performers for the pregame and halftime shows beyond the minimum union scale requirements. Here is the complete list of previous Super Bowl halftime performers and themes: 2025: Kendrick Lamar with special guest SZA 2024: Usher with special guests Alicia Keys, Jermaine Dupri, H.E.R Super Bowl: Year: Performer(s) 1: 1967 "Super Sighs and Sounds" with University of Arizona and Grambling State University bands: 2: 1968: Grambling State University band: 3: 1969 Kendrick Lamar is the headliner at Super Bowl LIX with SZA as a guest performer. This will be Lamar’s second time performing at the Super Bowl. He shared the stage with Dr Dre, Snoop Dogg, 50 The following is a list of the performers, producers, themes, and sponsors for each Super Bowl game's show. This list does not include national anthem performers, which are listed in the article List of national anthem performers at the Super Bowl. Names in bold are headline performers. Memorable Super Bowl Halftime Show Moments, Super Bowl 2025 Performer Predictions. The Super Bowl Halftime Show has produced numerous iconic moments throughout its history. Prince’s electrifying performance in 2007, during a driving rainstorm, remains a legendary example of overcoming adversity and delivering a breathtaking show. Super Bowl 2025 Halftime Show: Super Bowl 2025 Performers List The Super Bowl Halftime Show remains a coveted stage, a spectacle of immense proportions that demands both artistic prowess and mainstream appeal. The selection of performers is a delicate balancing act, one that often reflects the prevailing cultural zeitgeist while simultaneously aiming for broad, cross-generational Kendrick Lamar is set to headline the upcoming 2025 Super Bowl halftime show alongside SZA, but the rapper will not be taking home a fee for his performance
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