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Super Bowl halftime performers are paid the union-rate minimum. For Usher, that meant $671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl. Dr. Dre and Snoop Dogg at Coachella. The pair will be paid a union-mandated minimum fee for performing at Super Bowl LVI Getty. The NFL's vice president of communications, Brian McCarthy, says As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, cover all the production costs of the Super Bowl Halftime Show, so In the last 60 years, the Super Bowl halftime festivities have gone from being a family-oriented show to becoming entertainment’s biggest stage. Watch Party Newsletter Movies to see in 2025 🎬 The Super Bowl is the most-watched event on television, drawing millions of viewers each year. In 2023, it was the most-watched in TV history when 118.7M fans tuned in for Rihanna's set. It’s an ideal time for artists to capitalize on upcoming tours, album promotion, brand deals, and, of course, bragging rights. Here's How Much Artists Get Paid for the Super Bowl Halftime Show. The short answer? Not as much as you think. By Philip Ellis Published: Feb 08, 2024 10:28 AM EST. Save Article. The Weeknd rehearses for the Super Bowl LV Halftime Show at Raymond James Stadium on February 04, 2021. Kevin Mazur/Getty. In 2021, the NFL was criticized for not paying dancers fairly as half the According to a Sports Illustrated report, Usher was paid "$671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl." Still, "the halftime show at There is not an appearance fee, but the artists are indeed paid union scale.” Artists who have performed at past Super Bowl halftime shows, such as Shakira, Justin Timberlake and Bruno Mars With over 100 million viewers watching, the Super Bowl halftime show carries immense value—so much so that the NFL once explored whether artists would pay for the opportunity. When Beyoncé performed in 2013 without compensation, sources revealed the production costs reached approximately $600,000. Artists don’t get paid for performing the Super Bowl halftime show, yet it remains one of the most prestigious and sought-after gigs in the industry. Professor of Marketing Sheri Lambert breaks down the value of performing (for free) on one of the world’s biggest stages. Promotion for the artist and their music usually ramps up in the weeks leading up to the Super Bowl halftime show. In 2024, Apple Music ran free trials to promote all of Usher’s music ahead of However, the real value of the Super Bowl halftime show lies in its unprecedented exposure. The 2024 performance headlined by Usher drew massive viewership, continuing the trend set by Rihanna's The Super Bowl Halftime Show is one of the most prestigious events in music. Because of the high viewership, it’s arguably the year’s biggest concert. However, the artists are not paid to perform at halftime. Do Artists Get Paid To Perform At The Super Bowl Halftime Show? Catch @kendricklamar with guest @sza. According to a Sports Illustrated report, Usher was paid "$671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl." Still, "the halftime show at Historically, the NFL doesn't pay Super Bowl halftime performers, but that's because the coveted 13-minute slot is essentially A) a free concert smack in the middle of a football game and B) a More than 123.4 million viewers tuned in for Usher’s halftime show at last year’s Super Bowl, edging out Rihanna's performance in Glendale as the most-watched Super Bowl in history. That’s How much money are artists paid for the Super Bowl halftime show? Like the artists who came before, Kendrick Lamar won't be paid to perform at the Super Bowl. However, seeing as the halftime show In 2021, The Weeknd’s halftime show sparked backlash when it was revealed that half the dancers worked as unpaid volunteers. Those who did receive compensation were paid $712 for the main performance, $45 per hour for rehearsals, and a $30 daily stipend, per the Los Angeles Times. Some recent artists have chosen to pay millions more from their own pockets to maximize the Super Bowl spectacle. when he was given a two-minute spot during Super Bowl LVI’s halftime
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