A Super Bowl overtime may be intense on the field, but it’s got nothing on what happens behind the scenes with the ads.. In an increasingly fragmented viewership landscape, Super Bowl Inside Super Bowl LVIII overtime ad buying. The beginning of last year’s faceoff between the 49ers and Chiefs began slowly, which Nickelodeon’s playful simulcast poked fun at when it displayed At the time, a 30-second spot on Fox went for $5 million, compared to the $7 million per ad Super Bowl 58 demanded on CBS. An overtime Super Bowl is relatively unprecedented, but brands and the CBS, which aired the game on Feb. 11, had a contingency in place, having pre-sold Super Bowl LVIII ad units for overtime just in case, according to a source familiar with the matter. Super Bowl LVIII aired on Sunday, Feb. 11, 2024 and saw the Kansas City Chiefs defeat the San Francisco 49ers in overtime to win back-to-back National Football League championships. The game also A number of the ads during overtime ended up being repeats or new versions of commercials shown earlier in the game, including Verizon’s “Beyoncé Breaks the Internet” ad. Published Feb 18, 2024 In 2017, when Fox lucked out into hosting the first OT Super Bowl, the network aired a few ads that were bought in the midst of regulation. Fox sales reps later revealed that they’d been fielding offers from extant advertisers during the final minutes of the fourth quarter, and when Tom Brady completed a two-point conversion pass to wideout Danny Amendola to knot the score at 28 with just a In the streaming era, Super Bowl 2022 commercials will be working overtime. demand for TV spots during the Super Bowl shows the 30-second commercial still has plenty of juice. How Super Bowl Ad Prices Have Changed Over Time. The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. A decade later, in 1977 (Oakland Raiders 32 - Minnesota Vikings 14), brands were forking over $125k (about $675k today). Progressive aired its first Super Bowl ad in 2024, during the overtime match between the Kansas City Chiefs and San Francisco 49ers. The ad, starring iconic ’90s hip-hop duo Kid ’n Play The NFL has aired some fun Super Bowl commercials recently, but the one celebrating the league's 100th season is probably the best. Some of the biggest NFL stars, past and present, got together The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Ongoing updates of the latest Super Bowl 2025 commercials. Super Bowl Commercials: Beyoncé, Ryan Reynolds And Randall Park In ‘IF’, Jenna Ortega, Jennifer Aniston, Mr. T & More – Watch during and after the Kansas City Chiefs’ overtime victory The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest. In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar Matthew McConaughey, Post Malone, Chris Hemsworth, and Drew Barrymore are among the celebrities appearing in Super Bowl commercials this year. Companies like UberEats, Bud Light, Meta, and Hellman Over the years, the cost of Super Bowl commercials has seen steady growth. In 2022, the price was around $6.5 million, while in 2023 and 2024, it rose to $7 million, and for 2025, it has surpassed Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country
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