Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any The ad may not win the USA Today’s Ad Meter poll for creativity, but it is sure to win viewers’ hearts. The survey also found a Super Bowl ad is likely to influence the purchase decisions Tide went meta when it bought an ad in every quarter of the 2018 Super Bowl. Each spot riffed a stereotypical Big Game commercial: a car ad, a beer ad, a deodorant ad, and more. Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Super Bowl 58 is over, but the big game's commercials will live forever.. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL. By Kyle O’Brien & Jason Notte & Bill Bradley . Super Bowl 59 is already sold out, The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. Voting is open early, and it proves why the USA Today Ad Meter has skewed results for their top ad lists over the years. As the Super Bowl electrifies audiences worldwide, the spotlight isn’t just on the game—it’s on the commercials that captivate viewers every year. A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter, and Variety reports that some Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! In a world where everything is an ad, we do our best to escape them, unless it's the Super Bowl. Let the Super Bowl commercial rush begin: Welcome to USA TODAY Ad Meter 2025 Where can I watch Super Bowl ads? You can watch and rate this year's Super Bowl ads courtesy of USA TODAY at admeter.usatoday.com. Who's singing the National Anthem at the Super Bowl 2025? AD METER: Vote on the best 2025 Super Bowl commercials. Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. Zeta Global says it has seen a 192% jump in interest for Super Bowl 59's commercials. And that's on top of the sizable 59% jump in interest from February 2023 that Zeta measured ahead of Super “Budweiser’s Super Bowl legacy is an important part of our brand history, and through the decades, we’ve secured a place in the hearts of millions of fans with our unforgettable characters, quotable one-liners and heartfelt commercials,” said Kristina Punwani, head of marketing at Budweiser USA.
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